I was interviewed by WCCO TV reporter Jennifer Mayerle earlier this month for a segment about who Googles you and what you can to do to present yourself in the best possible light online. Created a positive online image is as much about content marketing and personal branding as anything. 6 Tips To Help You Manage Your Reputation Online Here are some essential things you … [Read more...]
Posts about online strategy from the eStrategy Content Marketing Blog archives.
Leading up to the President's State of the Union address on Tuesday, we've seen two examples of effective online political marketing, one from each side of the aisle. President Obama's State of the Union Video Teasers In addition to touring the nation to tout his proposals and generate local news coverage for his address, President Barack Obama has also been releasing what … [Read more...]
Beyond Social Media Show, Episode 47 Worst Digital Cases LA Times' Website Relaunch Includes Sample Tweets NFL Commissioner Roger Goodell's Twitter Fest Goes Horribly Wrong PayPal Executive Leaves Company After Inappropriate Tweets Chicago Transit Authority's Twitter Q-and-A Goes Off The Rails Best Digital Cases Amazon's Hashtag Commerce NFL Draft & … [Read more...]
Episode 46 of the Beyond Social Media Show Worst Cases A&W's Clueless Twitter Hashtag Happiness Brussels un-social ReTweet Bingo White House Anti-Rape Campaign is great, but where are the women?< /li> Donald's Sterling's Racist Rant Worst Cases Videos A&W's New Hand- Breaded Chicken Tender Texas Toast Sandwich #ReTweet Bingo 1 Is 2 Many … [Read more...]
Kinda weird referring to myself in the third person in this post's title but, you know, search optimization and all... ;-) I am both delighted and excited to announce that I have joined the Karkwoski & Courage public relations firm as VP of Online Marketing. I have known and admired Glenn Karwoski, Senior Vice President and Managing Director of the firm for years, so … [Read more...]
Topics on episode 25 of the Beyond Social Media Show: Lulumon founder Chip Wilson's failed video apology; JPMorgan's #AskJPM Twitter storm; US Airways ejects a blind man and passengers revolt; Give To The Max MN Day servers go down; Social Media Breakfast MSP largest organization of its kind; Google's India Reunion ad; Bat Kid saves San Francisco; video games do not negatively … [Read more...]