New Rules of Marketing & PR Keynote By David Meerman

The New Rules of Marketing and PR keynote presentation and Q&A session delivered by David Meerman Scott at the Business Marketing Association 2009 national “Unlearn” conference. Scott spoke June 10, 2009 at the sold-out conference held in Chicago’s Drake Hotel. Since the BMA is a business-to-business organization, Scott’s keynote is tailored to a B-to-B audience. [...]

Movie Marketing Online: 2012

I’ve been meaning to write about this movie since I first saw the preview. I must be talking about it quite a bit because @nataliewires asked me yesterday if I really believed the world was going to end in 2012! For the record: No, I don’t. I first saw a preview of the new movie 2012 [...]

Paranormal Activity Fans Will Low-Budget Digital Video Horror Film Into Theaters

Paranormal Activity was released in 2007. It took two years to get to a screen near you but thanks to an online marketing effort that demonstrated popular appeal during a limited release last weekend, Paramount will release the film nationwide on October 16. The film earned $7.1 million from 160 screens on a $2 million [...]

Chris Anderson On Freemium Content

Wired editor and best-selling author Chris Anderson used humor and a child’s game to again warn print publishers that they need to embrace the jarring concept of a freemium online business model. Found at YouTube from AdAge.

Chris Anderson & Guy Kawaski Discuss Freemium Business Model

Chris Anderson & Guy Kawasaki debate and talk about the ‘freemium’ business model. Found at YouTube from twdaily.

Revenge Of The Customer: United Airlines Breaks Guitars

Dave Carroll is a musician spurned…by United Airlines…who broke his guitar. His $3500 Taylor guitar. And they refused to take responsibility for it.  Read Carroll’s story at his Web site. After being given endless run-arounds and finally being told he would not be compensated for the damage United’s employees inflicted upon his instrument, he did what [...]

Fortune 100 CEOs Are Bravely Leading Their Companies Into The Past

Dan Haugen’s excellent piece at MinnPost about Best Buy’s new social media savvy CEO Brian Dunn, points out just what an anomaly Dunn is, based on a report by the UberCEO blog. In the last section of his article, Haugen warns that “By avoiding them, these leaders could be putting their own image and their company’s [...]

Blog Marketing With A Facebook Fan Page

After screwing up and losing the original domain name for Videolicious.tv, my video blog, I decided to write a series of blog marketing articles about how I went about rebuilding traffic to Videolicious.tv. The first post in the series detailed how I configured my blog for the new domain and then submitted its XML Sitemaps [...]

The One Big Thing: White House Social Media

The One Big Thing you need to know this week is that the Obama Administration has continued their eGovernance initiatives. In addition to the White House blog, the administration has established a White House channel on Facebook, MySpace, Twitter, YouTube, Vimeo, Flickr and iTunes. Predictably enough, they’re calling it WhiteHouse 2.0. As I’ve said before, the Adminstration’s [...]

White House Unveils Flickr Photostream

The White House has set up shop on Flickr and is now uploading photos for public consumption. My Tunheim Partners buddy Pat Lilja tipped me off to Flickr account. The White House is using the creative commons copyright license that allows for redistribution and remixing as long as the photo is accompanied by attribution. Smart move. [...]

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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