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	<title>e-Strategy Internet Marketing Blog&#187; Online Strategy</title>
	<atom:link href="http://e-strategyblog.com/category/online-strategy/feed/" rel="self" type="application/rss+xml" />
	<link>http://e-strategyblog.com</link>
	<description>Online marketing insight by David Erickson.</description>
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		<title>New Rules of Marketing &amp; PR Keynote By David Meerman</title>
		<link>http://e-strategyblog.com/2009/12/new-rules-of-marketing-pr-keynote-by-david-meerman/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/12/new-rules-of-marketing-pr-keynote-by-david-meerman/#comments</comments>
		<pubDate>Tue, 15 Dec 2009 13:05:43 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Conference/Event]]></category>
		<category><![CDATA[Online Communication]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[B2B Marketing]]></category>
		<category><![CDATA[David Meerman]]></category>
		<category><![CDATA[Keynote]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Speech]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=2096</guid>
		<description><![CDATA[The New Rules of Marketing and PR keynote presentation and Q&#038;A session delivered by David Meerman Scott at the Business Marketing Association 2009 national â€œUnlearnâ€ conferenc]]></description>
			<content:encoded><![CDATA[The New Rules of Marketing and PR keynote presentation and Q&#038;A session delivered by David Meerman Scott at the Business Marketing Association 2009 national â€œUnlearnâ€ conference. Scott spoke June 10, 2009 at the sold-out conference held in Chicagoâ€™s Drake Hotel. Since the BMA is a business-to-business organization, Scottâ€™s keynote is tailored to a B-to-B audience. [...]]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Movie Marketing Online: 2012</title>
		<link>http://e-strategyblog.com/2009/11/movie-marketing-online-2012/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/11/movie-marketing-online-2012/#comments</comments>
		<pubDate>Tue, 03 Nov 2009 19:43:52 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Internet Marketing News]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Micromarketing]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[2021]]></category>
		<category><![CDATA[John Cusack]]></category>
		<category><![CDATA[movie marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Network Marketing]]></category>
		<category><![CDATA[Woody Harrelson]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1852</guid>
		<description><![CDATA[The depth of content for this online campaign is staggering. If you wanted to spend the time, you could immerse yourself in the 2012 world even before seeing the actual film.]]></description>
			<content:encoded><![CDATA[I&#8217;ve been meaning to write about this movie since I first saw the preview. I must be talking about it quite a bit because @nataliewires asked me yesterday if I really believed the world was going to end in 2012! 
For the record: No, I don&#8217;t.
I first saw a preview of the new movie 2012 [...]]]></content:encoded>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Paranormal Activity Fans Will Low-Budget Digital Video Horror Film Into Theaters</title>
		<link>http://e-strategyblog.com/2009/10/paranormal-activity-fans-will-low-budget-digital-video-horror-film-into-theaters/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/10/paranormal-activity-fans-will-low-budget-digital-video-horror-film-into-theaters/#comments</comments>
		<pubDate>Tue, 13 Oct 2009 12:30:59 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Buzz Marketing]]></category>
		<category><![CDATA[Citizen Marketing/Branding]]></category>
		<category><![CDATA[Local Internet Marketing]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Behavior]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Eventful]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[movie marketing]]></category>
		<category><![CDATA[Paranormal Activity]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[twitter]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1904</guid>
		<description><![CDATA[Paranormal Activity was released in 2007. It took two years to get to a screen near you but thanks to an online marketing effort that demonstrated popular appeal during a limited release last weekend, Paramount will release the film nationwide on October 16.]]></description>
			<content:encoded><![CDATA[Paranormal Activity was released in 2007. It took two years to get to a screen near you but thanks to an online marketing effort that demonstrated popular appeal during a limited release last weekend, Paramount will release the film nationwide on October 16. The film earned $7.1 million from 160 screens on a $2 million [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chris Anderson On Freemium Content</title>
		<link>http://e-strategyblog.com/2009/09/chris-anderson-on-freemium-content/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/09/chris-anderson-on-freemium-content/#comments</comments>
		<pubDate>Fri, 25 Sep 2009 15:30:46 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Books]]></category>
		<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[chris anderson]]></category>
		<category><![CDATA[Content Development]]></category>
		<category><![CDATA[Free]]></category>
		<category><![CDATA[Freemium]]></category>
		<category><![CDATA[Magazines]]></category>
		<category><![CDATA[News]]></category>
		<category><![CDATA[newspapers]]></category>
		<category><![CDATA[Publishers]]></category>
		<category><![CDATA[Wired]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1805</guid>
		<description><![CDATA[Wired editor and best-selling author Chris Anderson used humor and a child's game to again warn print publishers that they need to embrace the jarring concept of a freemium online business model.]]></description>
			<content:encoded><![CDATA[Wired editor and best-selling author Chris Anderson used humor and a child&#8217;s game to again warn print publishers that they need to embrace the jarring concept of a freemium online business model. Found at YouTube from AdAge.

Similar Posts:

Chris Anderson &#038; Guy Kawaski Discuss Freemium Business Model
Innovative Video Game Marketing For Ubisoft&#8217;s Assassin&#8217;s Creed
Financial Reporting In [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2009/09/chris-anderson-on-freemium-content/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Chris Anderson &amp; Guy Kawaski Discuss Freemium Business Model</title>
		<link>http://e-strategyblog.com/2009/07/chris-anderson-guy-kawaski-discuss-freemium-business-model-at-2009-sxsw/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/07/chris-anderson-guy-kawaski-discuss-freemium-business-model-at-2009-sxsw/#comments</comments>
		<pubDate>Sun, 26 Jul 2009 20:10:51 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Conference/Event]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[chris anderson]]></category>
		<category><![CDATA[Freemium]]></category>
		<category><![CDATA[Guy Kawasaki]]></category>
		<category><![CDATA[SXSW]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1631</guid>
		<description><![CDATA[Chris Anderson &#038; Guy Kawasaki debate and talk about the 'freemium' business model. ]]></description>
			<content:encoded><![CDATA[Chris Anderson &amp; Guy Kawasaki debate and talk about the &#8216;freemium&#8217; business model. Found at YouTube from twdaily.

Similar Posts:

Chris Anderson On Freemium Content
The YouTube Debate
Millennials Ain&#8217;t Payin&#8217; For Nuthin,&#8217; Mostly
Is YouTube Wrecking The YouTube/CNN Debates?
The Death Of MySpace







		
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			Stumble upon something good? [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Revenge Of The Customer: United Airlines Breaks Guitars</title>
		<link>http://e-strategyblog.com/2009/07/revenge-of-the-customer-united-airlines-breaks-guitars/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/07/revenge-of-the-customer-united-airlines-breaks-guitars/#comments</comments>
		<pubDate>Fri, 10 Jul 2009 14:46:30 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Citizen Journalism]]></category>
		<category><![CDATA[Citizen Marketing/Branding]]></category>
		<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Internet Marketing News]]></category>
		<category><![CDATA[Keyword Research]]></category>
		<category><![CDATA[Music Marketing]]></category>
		<category><![CDATA[Online Behavior]]></category>
		<category><![CDATA[Online Communication]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Reputation Management]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Bookmarking]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Case Study]]></category>
		<category><![CDATA[Crisis Communications]]></category>
		<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Dave Carroll]]></category>
		<category><![CDATA[Search Engine Optimization]]></category>
		<category><![CDATA[SEM]]></category>
		<category><![CDATA[SEO]]></category>
		<category><![CDATA[United Airlines]]></category>
		<category><![CDATA[United Breaks Guitars]]></category>
		<category><![CDATA[viral video]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1573</guid>
		<description><![CDATA[When musician Dave Carroll posted the United Breaks Guitars video to YouTube, United Airlines was left flat-footed in their crisis communications response.]]></description>
			<content:encoded><![CDATA[Dave Carroll is a musician spurned&#8230;by United Airlines&#8230;who broke his guitar. His $3500 Taylor guitar. And they refused to take responsibility for it.Â  Read Carroll&#8217;s story at his Web site.
After being given endless run-arounds and finally being told he would not be compensated for the damage United&#8217;s employees inflicted upon his instrument, he did what [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2009/07/revenge-of-the-customer-united-airlines-breaks-guitars/feed/</wfw:commentRss>
		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Fortune 100 CEOs Are Bravely Leading Their Companies Into The Past</title>
		<link>http://e-strategyblog.com/2009/06/fortune-100-ceos-are-bravely-leading-their-companies-into-the-past-corporate-leaders-social-media/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/06/fortune-100-ceos-are-bravely-leading-their-companies-into-the-past-corporate-leaders-social-media/#comments</comments>
		<pubDate>Sun, 28 Jun 2009 02:35:09 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Minnesota]]></category>
		<category><![CDATA[Online Behavior]]></category>
		<category><![CDATA[Online Communication]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Organizational Dynamics]]></category>
		<category><![CDATA[Productivity]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[CEOs]]></category>
		<category><![CDATA[Presentation]]></category>
		<category><![CDATA[Report]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Web]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1523</guid>
		<description><![CDATA[I'd say there's much more at risk than a CEO's or a company's image; their very future could be at risk.]]></description>
			<content:encoded><![CDATA[Dan Haugen&#8217;s excellent piece at MinnPost about Best Buy&#8217;s new social media savvy CEO Brian Dunn, points out just what an anomaly Dunn is, based on a report by the UberCEO blog.
In the last section of his article, Haugen warns that &#8220;By avoiding them, these leaders could be putting their own image and their company&#8217;s [...]]]></content:encoded>
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		<slash:comments>2</slash:comments>
		</item>
		<item>
		<title>Blog Marketing With A Facebook Fan Page</title>
		<link>http://e-strategyblog.com/2009/06/how-to-market-your-blog-with-a-facebook-fan-page/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/06/how-to-market-your-blog-with-a-facebook-fan-page/#comments</comments>
		<pubDate>Mon, 01 Jun 2009 17:35:16 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Online Strategy]]></category>
		<category><![CDATA[Search Engine Marketing]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[facebook marketing]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
		<category><![CDATA[Social Network Marketing]]></category>
		<category><![CDATA[Videolicious.tv]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1366</guid>
		<description><![CDATA[David Erickson creates a Facebook fan page in order to help rebuild traffic to Videolicious.tv, his video blog.]]></description>
			<content:encoded><![CDATA[After screwing up and losing the original domain name for Videolicious.tv, my video blog, I decided to write a series of blog marketing articles about how I went about rebuilding traffic to Videolicious.tv. 
The first post in the series detailed how I configured my blog for the new domain and then submitted its XML Sitemaps [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The One Big Thing: White House Social Media</title>
		<link>http://e-strategyblog.com/2009/05/the-one-big-thing-white-house-social-media/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/05/the-one-big-thing-white-house-social-media/#comments</comments>
		<pubDate>Fri, 08 May 2009 14:06:55 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Blog Marketing]]></category>
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		<category><![CDATA[Mobile Marketing]]></category>
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		<category><![CDATA[Political Marketing]]></category>
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		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Videocasting]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[barack obama]]></category>
		<category><![CDATA[eGovernance]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[itunes]]></category>
		<category><![CDATA[MySpace]]></category>
		<category><![CDATA[online politics]]></category>
		<category><![CDATA[Social Media]]></category>
		<category><![CDATA[Social Media Marketing]]></category>
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		<category><![CDATA[The One Big Thing]]></category>
		<category><![CDATA[twitter]]></category>
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		<category><![CDATA[White House]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1230</guid>
		<description><![CDATA[The White House has established social media channels at Facebook, MySpace, YouTube, Twitter, Flickr, Vimeo and iTunes.]]></description>
			<content:encoded><![CDATA[The One Big Thing you need to know this week is that the Obama Administration has continued their eGovernance initiatives.
In addition to the White House blog, the administration has established a White House channel on Facebook, MySpace, Twitter, YouTube, Vimeo, Flickr and iTunes. Predictably enough, they&#8217;re calling it WhiteHouse 2.0.
As I&#8217;ve said before, the Adminstration&#8217;s [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>White House Unveils Flickr Photostream</title>
		<link>http://e-strategyblog.com/2009/04/white-house-unveils-flickr-photostream/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/04/white-house-unveils-flickr-photostream/#comments</comments>
		<pubDate>Thu, 30 Apr 2009 16:30:44 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Blog Marketing]]></category>
		<category><![CDATA[Graphics/Imagery]]></category>
		<category><![CDATA[Internet Branding]]></category>
		<category><![CDATA[Internet Marketing News]]></category>
		<category><![CDATA[Online PR]]></category>
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		<category><![CDATA[Political Marketing]]></category>
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		<category><![CDATA[barack obama]]></category>
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		<category><![CDATA[online politics]]></category>
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		<category><![CDATA[SEO]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1214</guid>
		<description><![CDATA[The White House has begun publishing photographs on its own Flickr account.]]></description>
			<content:encoded><![CDATA[The White House has set up shop on Flickr and is now uploading photos for public consumption. My Tunheim Partners buddy Pat Lilja tipped me off to Flickr account.
The White House is using the creative commons copyright license that allows for redistribution and remixing as long as the photo is accompanied by attribution. Smart move. [...]]]></content:encoded>
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		<slash:comments>0</slash:comments>
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