I have been making the point repeatedly on the Beyond Social Media Show that the 800 pound gorilla in the podcasting room is Amazon. As of now, the critical mass of the podcasting world revolves around Apple. The company owns the primary directory where people discover and subscribe to podcasts; its iPhones and iPads are the primary devices people use to listen to … [Read more...]
Posts about podcasting from the eStrategy Content Marketing Blog archives.
Last year, during episode 50 of the Beyond Social Media Show podcast, I discussed a problem content marketers face, especially within large companies: Keeping their personas alive beyond their initial creation. The point of creating marketing personas is to help the whole organization understand their consumers intimately, to get in customers' heads and see the world from … [Read more...]
I attended the Java MeetUp 612 this morning and it addressed the pros and cons of podcasting with a stellar panel of podcasters. I learned so much from it, I thought I'd share the Twitter chat transcript. [View the story "Panel Discussion: The Pros & Cons Of Podcasting" on Storify]This is a transcript of the Twitter chatter for February 2013 Java MeetUp 612 featuring … [Read more...]
A demo of a Ford Fiesta that plays your Pandora stations and reads tweets aloud to the driver at the prompt of voice commands. Found at YouTube from Mashable. … [Read more...]
Livestream's new Livepack bundle has the feel of the first commercial cell phones, bulky, blocky, unwieldly. Still, you can see where it's going and it continues the trend toward democratizing media and journalism. The technology pack enables wireless HD-quality streaming. Found at YouTube from livestreamcom via NewTeeVee. … [Read more...]
The One Big Thing you need to know this week is that the Obama Administration has continued their eGovernance initiatives. In addition to the White House blog, the administration has established a White House channel on Facebook, MySpace, Twitter, YouTube, Vimeo, Flickr and iTunes. Predictably enough, they're calling it WhiteHouse 2.0. As I've said before, the … [Read more...]
I've followed Joseph Jaffe's Across The Sound podcast for a while now (he even interviewed me about citizen journalism coverage of the 35W Minneapolis bridge collapse) but his podcasts have been sporadic of late. Now he's taken his podcasting to a new level with a video version, JaffeJuice.tv. Episode three demonstrates a pretty cool application of augmented reality: … [Read more...]