Trend: Haul Videos

Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or “haul”) to their webcam to be uploaded to YouTube for the world to see. Haul videos are funny, a little weird, and they’re the latest thing. The following [...]

Yahoo! & Me

I’ve been thinking about long-term relationships with brands and how they’ve changed over the years as a result of online communications and, specifically, how that has allowed some brands to become integrated into much of our existence. My relationship with a brand of football cleats is developed when I shop for them and it is reinforced [...]

Innovative Video Game Marketing For Ubisoft’s Assassin’s Creed

This is brilliant. Video game publisher Ubisoft (one of my favorite publishers, by the way) has commissioned one of the company’s divisions, Hybride, to produce a series of short films set in the Assassin’s Creed video game universe. Hybride is a special effects outfit whose work includes the movie Sin City. Assassin’s Creed is one of Ubisoft’s [...]

ClickThrough: Clickable Video Enables Product Placement eCommerce

From Beet.tv’s Blip channel: “The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option: The average user clicks [...]

DailyMotion’s Video 2.0 Experiment

Firefox 3.5 supports Ogg Theora, the open-source, non-Flash video program while DailyMotion is experimenting by encoding a few thousand clips into the open-source format. If support for the new video tag in HTML 5 takes off, online video could evolve into the interactive format that will be needed to support the “monetization” of video content [...]

Firefox 3.5 – Video Tour

The new version of Firefox focuses heavily on security but also includes many new customization features. The most significant feature from my point of view is the ability to embed links within videos; this makes product placement on the Web viable. Firefox 3.5 Video Tour Firefox 3.5 Embeddable Video Links Support

Burger King/Seth McFarlane Ad Deal

Burger King has teamed up with Family Guy creator Seth McFarlane to sponsor his Cavalcade of Cartoon Comedy Web site through an advertising/product placement deal. The ads were created by McFarlane’s animation team so they have the same look and feel of the content itself.  Burger King is also featuring the animated shorts on their [...]

Moby’s Movie Music Marketing

  Moby Rocks The Guitar    Originally uploaded by wacky doodler Late last year, the musician Moby started a web site called Moby Gratis that offers some of his instrumental music for free to independent filmmakers to use in their nonprofit movies. If the movie gets purchased, then you’d need to pay [...]

Interruption Advertising

ABC announced this week they would offer select television shows like Lost and Desperate Housewives for free through cable television on-demand services with the caveat that viewers will not be able to skip through commercials. I understand television is struggling to retain advertising dollars that are quickly slipping through their fingers to more effective media, but [...]

Will Google’s Video Ad Network Expand The Embeddable Web?

Steve Rubel argued yesterday that web site traffic metrics are increasingly irrelevant "So debating which sites drive the most traffic is really meaningless." I think he will eventually be proved right, so I agree with his assertion that we need a new way to measure Internet activity. One primary reason for this is that content [...]

Next Page »

• Archives

  Select Month March 2010 February 2010 January 2010 December 2009 November 2009 October 2009 September 2009 August 2009 July 2009 June 2009 May 2009 April 2009 March 2009 February 2009 January 2009 December 2008 November 2008 October 2008 September 2008 August 2008 July 2008 June 2008 May 2008 April 2008 March 2008 February 2008 January 2008 December 2007 November 2007 October 2007 September 2007 August 2007 July 2007 June 2007 May 2007 April 2007 March 2007 February 2007 January 2007 December 2006 November 2006 October 2006 September 2006 August 2006 July 2006 June 2006 May 2006 April 2006 March 2006 February 2006 January 2006 December 2005 November 2005 October 2005 September 2005 August 2005 October 6
• 
  
  

• 

  
  
  
  
  
  

  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

  My Employer:
  

• Categories

  Select Category Advertising Affilliate Marketing Analytics Augmented Reality Blog Marketing Books Buzz Marketing Citizen Journalism Citizen Marketing/Branding Client News Conference/Event Consumer Generated Media Conversational Marketing Demographics Direct Marketing Domain Strategy Ecommerce Email Marketing Expert Positioning Film Graphics/Imagery Holiday Marketing Instant Messaging Internet Appliances Internet Branding Internet Marketing News Interview Notes Interviews Keepin’ It Real Keyword Research Language Lifestreaming Link Building Links Local Internet Marketing Maps Marketing Trends Mashups Micromarketing Minnesota Miscellaneous Mobile Marketing Music Music Marketing Neuromarketing Online Advertising Online Behavior Online Communication Online Journalism Online PR Online Strategy Organizational Dynamics Photo Sharing Podcasting Podcasts Political Marketing Polls/Surveys Product Placement Productivity Psychographics Reputation Management Robotics RSS/XML Search Engine Marketing Seasonal Marketing Social Bookmarking Social Networking Sports Marketing Statistics Tagging Technology Teen Marketing Text Messaging Tools Trends Uncategorized Usability Video Video Games Video Marketing Videocasting Viral Marketing Virtual Worlds Marketing Web 2.0 Web Design/Development Web/Tech Weblogs Widget Marketing Wiki

• Tags

  Apple barack obama blogging comedy Computers David Erickson etailing Facebook Flickr Funny Future Google humor internet marketing iphone journalism linkedin Links Media microblogging Microsoft Minnesota Social Media mobile MySpace News Online Behavior online marketing online politics parody Presentation Satire Search Engine Marketing Search Engine Optimization SEM SEO Social Media Social Media Marketing Social Networking Social Network Marketing The One Big Thing tunheim partners twitter Video yahoo YouTube