Trend: Haul Videos
March 2, 2010 · Categories: Citizen Marketing/Branding, Consumer Generated Media, Conversational Marketing, Lifestreaming, Marketing Trends, Online Behavior, Online Communication, Online PR, Product Placement, Social Networking, Teen Marketing, Trends, Video, Video Marketing · View Comments
Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or “haul”) to their webcam to be uploaded to YouTube for the world to see.
Haul videos are funny, a little weird, and they’re the latest thing.
The following [...]
Yahoo! & Me
November 19, 2009 · Categories: Keepin' It Real, Online Behavior, Online Communication, Product Placement, Technology, Video · View Comments
I’ve been thinking about long-term relationships with brands and how they’ve changed over the years as a result of online communications and, specifically, how that has allowed some brands to become integrated into much of our existence.
My relationship with a brand of football cleats is developed when I shop for them and it is reinforced [...]
Innovative Video Game Marketing For Ubisoft’s Assassin’s Creed
October 27, 2009 · Categories: Internet Marketing News, Marketing Trends, Online Advertising, Product Placement, Trends, Video, Video Games, Video Marketing, Viral Marketing · View Comments
This is brilliant.
Video game publisher Ubisoft (one of my favorite publishers, by the way) has commissioned one of the company’s divisions, Hybride, to produce a series of short films set in the Assassin’s Creed video game universe.
Hybride is a special effects outfit whose work includes the movie Sin City. Assassin’s Creed is one of Ubisoft’s [...]
ClickThrough: Clickable Video Enables Product Placement eCommerce
September 12, 2009 · Categories: Ecommerce, Interviews, Marketing Trends, Product Placement, Technology, Trends, Video, Video Marketing · View Comments
From Beet.tv’s Blip channel: “The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option: The average user clicks [...]
DailyMotion’s Video 2.0 Experiment
July 8, 2009 · Categories: Advertising, Interviews, Marketing Trends, Online Advertising, Product Placement, Technology, Trends, Video, Video Marketing, Videocasting · View Comments
Firefox 3.5 supports Ogg Theora, the open-source, non-Flash video program while DailyMotion is experimenting by encoding a few thousand clips into the open-source format.
If support for the new video tag in HTML 5 takes off, online video could evolve into the interactive format that will be needed to support the “monetization” of video content [...]
Firefox 3.5 – Video Tour
June 24, 2009 · Categories: Ecommerce, Internet Marketing News, Product Placement, Technology, Video, Web Design/Development · View Comments
The new version of Firefox focuses heavily on security but also includes many new customization features. The most significant feature from my point of view is the ability to embed links within videos; this makes product placement on the Web viable.
Firefox 3.5 Video Tour
Firefox 3.5 Embeddable Video Links Support
Burger King/Seth McFarlane Ad Deal
September 22, 2008 · Categories: Advertising, Marketing Trends, Online Advertising, Product Placement, Trends, Video, Video Marketing · View Comments
Burger King has teamed up with Family Guy creator Seth McFarlane to sponsor his Cavalcade of Cartoon Comedy Web site through an advertising/product placement deal. The ads were created by McFarlane’s animation team so they have the same look and feel of the content itself. Burger King is also featuring the animated shorts on their [...]
Moby’s Movie Music Marketing
Moby Rocks The Guitar Originally uploaded by wacky doodler Late last year, the musician Moby started a web site called Moby Gratis that offers some of his instrumental music for free to independent filmmakers to use in their nonprofit movies. If the movie gets purchased, then you’d need to pay [...]Interruption Advertising
February 27, 2008 · Categories: Advertising, Marketing Trends, Product Placement, Technology · View Comments
ABC announced this week they would offer select television shows like Lost and Desperate Housewives for free through cable television on-demand services with the caveat that viewers will not be able to skip through commercials.
I understand television is struggling to retain advertising dollars that are quickly slipping through their fingers to more effective media, but [...]
Will Google’s Video Ad Network Expand The Embeddable Web?
October 11, 2007 · Categories: Advertising, Analytics, Consumer Generated Media, Internet Marketing News, Product Placement, Video Marketing · View Comments
Steve Rubel argued yesterday that web site traffic metrics are increasingly irrelevant "So debating which sites drive the most traffic is really meaningless."
I think he will eventually be proved right, so I agree with his assertion that we need a new way to measure Internet activity. One primary reason for this is that content [...]




