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	<title>e-Strategy Internet Marketing Blog&#187; Product Placement</title>
	<atom:link href="http://e-strategyblog.com/category/product-placement/feed/" rel="self" type="application/rss+xml" />
	<link>http://e-strategyblog.com</link>
	<description>Online marketing insight by David Erickson.</description>
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			<item>
		<title>Trend: Haul Videos</title>
		<link>http://e-strategyblog.com/2010/03/trend-haul-videos/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2010/03/trend-haul-videos/#comments</comments>
		<pubDate>Tue, 02 Mar 2010 20:10:19 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Citizen Marketing/Branding]]></category>
		<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Conversational Marketing]]></category>
		<category><![CDATA[Lifestreaming]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Behavior]]></category>
		<category><![CDATA[Online Communication]]></category>
		<category><![CDATA[Online PR]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Social Networking]]></category>
		<category><![CDATA[Teen Marketing]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[etailing]]></category>
		<category><![CDATA[generations]]></category>
		<category><![CDATA[Haul Videos]]></category>
		<category><![CDATA[Haulcasting]]></category>
		<category><![CDATA[millennials]]></category>
		<category><![CDATA[peer to peer marketing]]></category>
		<category><![CDATA[Product Endorsements]]></category>
		<category><![CDATA[Retail]]></category>
		<category><![CDATA[Shopping]]></category>
		<category><![CDATA[YouTube]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=2523</guid>
		<description><![CDATA[Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or "haul") to their webcam to be uploaded to YouTube for the world to see.]]></description>
			<content:encoded><![CDATA[Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or &#8220;haul&#8221;) to their webcam to be uploaded to YouTube for the world to see.
Haul videos are funny, a little weird, and they&#8217;re the latest thing.
The following [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2010/03/trend-haul-videos/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Yahoo! &amp; Me</title>
		<link>http://e-strategyblog.com/2009/11/yahoo-me/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/11/yahoo-me/#comments</comments>
		<pubDate>Thu, 19 Nov 2009 22:26:11 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Keepin' It Real]]></category>
		<category><![CDATA[Online Behavior]]></category>
		<category><![CDATA[Online Communication]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[del.icio.us]]></category>
		<category><![CDATA[eGroups]]></category>
		<category><![CDATA[Flickr]]></category>
		<category><![CDATA[Geocities]]></category>
		<category><![CDATA[mybloglog]]></category>
		<category><![CDATA[netscape]]></category>
		<category><![CDATA[Rocket Mail]]></category>
		<category><![CDATA[Upcoming]]></category>
		<category><![CDATA[yahoo]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1980</guid>
		<description><![CDATA[When I stop to think about it, I've interacted with a Yahoo! brand probably nearly daily since 1995. That's about 15 years of constant exposure and that's pretty amazing. ]]></description>
			<content:encoded><![CDATA[I&#8217;ve been thinking about long-term relationships with brands and how they&#8217;ve changed over the years as a result of online communications and, specifically, how that has allowed some brands to become integrated into much of our existence.
My relationship with a brand of football cleats is developed when I shop for them and it is reinforced [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2009/11/yahoo-me/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Innovative Video Game Marketing For Ubisoft&#8217;s Assassin&#8217;s Creed</title>
		<link>http://e-strategyblog.com/2009/10/innovative-video-game-marketing-for-ubisofts-assassins-creed/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/10/innovative-video-game-marketing-for-ubisofts-assassins-creed/#comments</comments>
		<pubDate>Tue, 27 Oct 2009 16:45:24 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Internet Marketing News]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Games]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Viral Marketing]]></category>
		<category><![CDATA[Assassin's Creed]]></category>
		<category><![CDATA[movie marketing]]></category>
		<category><![CDATA[Ubisoft]]></category>
		<category><![CDATA[video game marketing]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1949</guid>
		<description><![CDATA[Video game publisher Ubisoft has commissioned one of the company's divisions, Hybride, to produce a series of short films set in the Assassin's Creed video game universe.]]></description>
			<content:encoded><![CDATA[This is brilliant.
Video game publisher Ubisoft (one of my favorite publishers, by the way) has commissioned one of the company&#8217;s divisions, Hybride, to produce a series of short films set in the Assassin&#8217;s Creed video game universe.
Hybride is a special effects outfit whose work includes the movie Sin City. Assassin&#8217;s Creed is one of Ubisoft&#8217;s [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2009/10/innovative-video-game-marketing-for-ubisofts-assassins-creed/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>ClickThrough: Clickable Video Enables Product Placement eCommerce</title>
		<link>http://e-strategyblog.com/2009/09/clickthrough-clickable-video-enables-product-placement-ecommerce/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/09/clickthrough-clickable-video-enables-product-placement-ecommerce/#comments</comments>
		<pubDate>Sat, 12 Sep 2009 12:58:40 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[beet.tv]]></category>
		<category><![CDATA[ClickThrough]]></category>
		<category><![CDATA[etailing]]></category>
		<category><![CDATA[Hotspotting]]></category>
		<category><![CDATA[interactive video]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1773</guid>
		<description><![CDATA[The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option]]></description>
			<content:encoded><![CDATA[From Beet.tv&#8217;s Blip channel: &#8220;The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option: The average user clicks [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2009/09/clickthrough-clickable-video-enables-product-placement-ecommerce/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>DailyMotion&#8217;s Video 2.0 Experiment</title>
		<link>http://e-strategyblog.com/2009/07/dailymotions-video-20-experiment/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/07/dailymotions-video-20-experiment/#comments</comments>
		<pubDate>Wed, 08 Jul 2009 12:22:31 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[Videocasting]]></category>
		<category><![CDATA[Adobe]]></category>
		<category><![CDATA[beet.tv]]></category>
		<category><![CDATA[Blip.tv]]></category>
		<category><![CDATA[DailyMotion]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[Flash]]></category>
		<category><![CDATA[HTML 5]]></category>
		<category><![CDATA[interactive video]]></category>
		<category><![CDATA[Ogg Theora]]></category>
		<category><![CDATA[open source]]></category>
		<category><![CDATA[Video Streaming]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1563</guid>
		<description><![CDATA[If support for the new video tag in HTML 5 takes off, online video could evolve into the interactive format that will be needed to support the 'monetization' of video content in the form of interactive product placements.]]></description>
			<content:encoded><![CDATA[Firefox 3.5 supports Ogg Theora, the open-source, non-Flash video program while DailyMotion is  experimenting by encoding a few thousand clips into the open-source format.
If support for the new video tag in HTML 5 takes off, online video could evolve into the interactive format that will be needed to support the &#8220;monetization&#8221; of video content [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2009/07/dailymotions-video-20-experiment/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Firefox 3.5 &#8211; Video Tour</title>
		<link>http://e-strategyblog.com/2009/06/firefox-35-embeddable-links-within-video-tour/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2009/06/firefox-35-embeddable-links-within-video-tour/#comments</comments>
		<pubDate>Wed, 24 Jun 2009 15:31:55 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Ecommerce]]></category>
		<category><![CDATA[Internet Marketing News]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Web Design/Development]]></category>
		<category><![CDATA[browsers]]></category>
		<category><![CDATA[firefox]]></category>
		<category><![CDATA[Firefox 3.5]]></category>
		<category><![CDATA[Video Links]]></category>

		<guid isPermaLink="false">http://e-strategyblog.com/?p=1493</guid>
		<description><![CDATA[The most significant feature from my point of view is the ability to embed links within videos; this makes product placement on the Web viable.]]></description>
			<content:encoded><![CDATA[The new version of Firefox focuses heavily on security but also includes many new customization features. The most significant feature from my point of view is the ability to embed links within videos; this makes product placement on the Web viable.
Firefox 3.5 Video Tour

Firefox 3.5 Embeddable Video Links Support

Similar Posts:

Mainstream Media Inching Toward Embeddable Content
MTV&#8217;s [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2009/06/firefox-35-embeddable-links-within-video-tour/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Burger King/Seth McFarlane Ad Deal</title>
		<link>http://e-strategyblog.com/2008/09/burger-kingseth-mcfarlane-ad-deal/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2008/09/burger-kingseth-mcfarlane-ad-deal/#comments</comments>
		<pubDate>Mon, 22 Sep 2008 19:21:15 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Online Advertising]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Trends]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[buger king animated ads]]></category>
		<category><![CDATA[burger king]]></category>
		<category><![CDATA[burger king cavalcade of comedy]]></category>
		<category><![CDATA[burger king family guy ads]]></category>
		<category><![CDATA[burger king internet marketing]]></category>
		<category><![CDATA[burger king online marketing]]></category>
		<category><![CDATA[burger king online video marketing]]></category>
		<category><![CDATA[burger king seth mcfarlane ads]]></category>
		<category><![CDATA[cavalcade of comedy ads]]></category>
		<category><![CDATA[family guy]]></category>
		<category><![CDATA[seth mcfarlane]]></category>

		<guid isPermaLink="false">http://estrategyblog.com/blog/?p=620</guid>
		<description><![CDATA[Burger King has teamed up with Family Guy creator Seth McFarlane to sponsor his Cavalcade of Cartoon Comedy Web site through an advertising/product placement deal.
]]></description>
			<content:encoded><![CDATA[Burger King has teamed up with Family Guy creator Seth McFarlane to sponsor his Cavalcade of Cartoon Comedy Web site through an advertising/product placement deal. The ads were created by McFarlane&#8217;s animation team so they have the same look and feel of the content itself.&nbsp; Burger King is also featuring the animated shorts on their [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2008/09/burger-kingseth-mcfarlane-ad-deal/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Moby&#8217;s Movie Music Marketing</title>
		<link>http://e-strategyblog.com/2008/04/mobys-movie-music-marketing/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2008/04/mobys-movie-music-marketing/#comments</comments>
		<pubDate>Sun, 13 Apr 2008 15:38:34 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Interviews]]></category>
		<category><![CDATA[Music Marketing]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Video]]></category>
		<category><![CDATA[creative commons]]></category>
		<category><![CDATA[independent film music]]></category>
		<category><![CDATA[independent movie music]]></category>
		<category><![CDATA[moby]]></category>
		<category><![CDATA[moby gratis]]></category>
		<category><![CDATA[moby gratis interview]]></category>
		<category><![CDATA[moby interview]]></category>
		<category><![CDATA[moby interview about free music]]></category>
		<category><![CDATA[moby interview about independent film music]]></category>
		<category><![CDATA[moby on copyright law]]></category>
		<category><![CDATA[moby on creative commons]]></category>
		<category><![CDATA[movie marketing]]></category>
		<category><![CDATA[nonprofit movie music]]></category>

		<guid isPermaLink="false">http://estrategyblog.com/blog/?p=535</guid>
		<description><![CDATA[Watch an interview with Moby as he talks about Moby Gratis, his web site that provides his music to independent filmmakers to use for free in their nonprofit films.
]]></description>
			<content:encoded><![CDATA[   &nbsp; Moby Rocks The Guitar&nbsp; &nbsp; Originally uploaded by wacky doodler 
Late last year, the musician Moby started a web site called Moby Gratis that offers some of his instrumental music for free to independent filmmakers to use in their nonprofit movies. If the movie gets purchased, then you&#8217;d need to pay [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2008/04/mobys-movie-music-marketing/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Interruption Advertising</title>
		<link>http://e-strategyblog.com/2008/02/interruption-advertising/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2008/02/interruption-advertising/#comments</comments>
		<pubDate>Wed, 27 Feb 2008 13:01:00 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Marketing Trends]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Technology]]></category>
		<category><![CDATA[abc tv]]></category>
		<category><![CDATA[desperate housewives on demand]]></category>
		<category><![CDATA[interruption advertising]]></category>
		<category><![CDATA[lost on demand]]></category>
		<category><![CDATA[television advertising]]></category>
		<category><![CDATA[tv advertising]]></category>

		<guid isPermaLink="false">http://estrategyblog.com/blog/?p=499</guid>
		<description><![CDATA[Traditional television advertising is broken and the networks and cable channels need to figure it out or more and more entertainment will be produced by the advertisers themselves.
]]></description>
			<content:encoded><![CDATA[ABC announced this week they would offer select television shows like Lost and Desperate Housewives for free through cable television on-demand services with the caveat that viewers will not be able to skip through commercials.
I understand television is struggling to retain advertising dollars that are quickly slipping through their fingers to more effective media, but [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2008/02/interruption-advertising/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Will Google&#8217;s Video Ad Network Expand The Embeddable Web?</title>
		<link>http://e-strategyblog.com/2007/10/will-googles-video-ad-network-expand-the-embeddable-web/#utm_source=feed&amp;utm_medium=feed&amp;utm_campaign=feed</link>
		<comments>http://e-strategyblog.com/2007/10/will-googles-video-ad-network-expand-the-embeddable-web/#comments</comments>
		<pubDate>Thu, 11 Oct 2007 21:15:55 +0000</pubDate>
		<dc:creator>deerickson</dc:creator>
				<category><![CDATA[Advertising]]></category>
		<category><![CDATA[Analytics]]></category>
		<category><![CDATA[Consumer Generated Media]]></category>
		<category><![CDATA[Internet Marketing News]]></category>
		<category><![CDATA[Product Placement]]></category>
		<category><![CDATA[Video Marketing]]></category>
		<category><![CDATA[embeddable web]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[google adsense video advertising]]></category>
		<category><![CDATA[google youtube video advertising]]></category>
		<category><![CDATA[internet advertising]]></category>
		<category><![CDATA[online activity measurement]]></category>
		<category><![CDATA[steve rubel]]></category>
		<category><![CDATA[video advertising]]></category>
		<category><![CDATA[Web 2.0]]></category>
		<category><![CDATA[web analytics]]></category>
		<category><![CDATA[web site traffic measurement]]></category>

		<guid isPermaLink="false">http://estrategyblog.com/blog/?p=344</guid>
		<description><![CDATA[Google's announcement that they will include YouTube videos in their AdSense program will go a long way toward encouraging video producers to allow their video to be embedded.
]]></description>
			<content:encoded><![CDATA[Steve Rubel argued yesterday that web site traffic metrics are increasingly irrelevant &quot;So debating which sites drive the most traffic is really meaningless.&quot; 
I think he will eventually be proved right, so I agree with his assertion that we need a new way to measure Internet activity. One primary reason for this is that content [...]]]></content:encoded>
			<wfw:commentRss>http://e-strategyblog.com/2007/10/will-googles-video-ad-network-expand-the-embeddable-web/feed/</wfw:commentRss>
		<slash:comments>1</slash:comments>
		</item>
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