Psychographics
Blog posts about psychographics from the e-Strategy Content Marketing Blog.
Interpreting Likes: Self-Interested, Aspirational & Altruistic Liking
46% Like a brand they have no intention of buying from.
Read MoreOnline Video Ads Work With Boomers
19.1% of Boomer women & 26.3% of Boomer men took some action after viewing online video ads such as visiting an advertiser’s website or making a purchase.
Read MoreSocial Media Marketing & Pop Culture
Online buzz about TV shows has an effect on show ratings.
Read MoreThe Amazon Advertising Network
Amazon.com attracts 137 million customers a week.
Read MoreOnline Dating Statistics
OkCupid was founded by Harvard math grads and mixes data and dating, finding matches through algorithms. This ABC report includes lots of online dating statistics as well.
Read MoreBook Review: Click, By Bill Tancer
David Erickson reviews Bill Tancer’s book about online behavior called Click.
Read MoreConsumer Psychology In A Recession
An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly.
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