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Psychographics

Online Video Ads Work With Boomers

November 14, 2011
Online Video Ads Work With Boomers

19.1% of Boomer women & 26.3% of Boomer men took some action after viewing online video ads such as visiting an advertiser’s website or making a purchase.

Social Media Marketing & Pop Culture

October 11, 2011
Social Media Marketing & Pop Culture

Online buzz about TV shows has an effect on show ratings.

The Amazon Advertising Network

August 12, 2011
The Amazon Advertising Network

Amazon.com attracts 137 million customers a week.

Online Dating Statistics

November 20, 2010
Online Dating Statistics

OkCupid was founded by Harvard math grads and mixes data and dating, finding matches through algorithms. This ABC report includes lots of online dating statistics as well.

Book Review: Click, By Bill Tancer

September 17, 2009

David Erickson reviews Bill Tancer’s book about online behavior called Click.

Consumer Psychology In A Recession

April 1, 2009

An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly.

Seth Godin Discusses Tribes

February 13, 2009

Seth Godin discusses tribes with Loïc Le Meur, why we all need one, and how we should be the best in the world at what we do. Seth also answers why he is not on Twitter.

Obama’s Microtargeting Campaign

December 1, 2008

How did Barack Obama’s advance by leaps and bounds the sophisticated marketing practice of Microtargeting?

The Barack Obama Campaign & Microtargeting

July 24, 2008

Conservative Internet marketing guru Patrick Ruffini deconstructs the Barack Obama campaign’s microtargeting efforts.

Marketing To Millennials Presentation

February 29, 2008

View a PowerPoint presentation called Marketing To Millennials that was used for a seminar conducted by David Erickson and Pat Lilja on February 27, 2008.

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