The Psychology Of Liking Brands 46% Like a brand they have no intention of buying from 52% of those people want a free item 46% like but cannot afford a brand's products 24% liked a brand to help out a friend THOUGHT: For all of the increasingly in-depth and sophisticated analytics online communication platforms have generated, interpreting user behavior … [Read more...]
Blog posts about psychographics from the e-Strategy Content Marketing Blog.
BOOMERS RESPONSIVE TO VIDEO ADS Burst Media LISTEN To The Daily Numbers podcast [MP3] 19.1% of Boomer women and 26.3% of Boomer men aged 55 or older took some action after viewing online video ads such as visiting an advertiser's website or making a purchase. 22.1% of women aged 35-54 and 24.1% of men that age took action. 14.5% of Millennial women aged 18-34 and … [Read more...]
ONLINE BUZZ & TV RATINGS Nielsen LISTEN To The Daily Numbers podcast [MP3]. Among 18-34 year old television viewers, a 9% increase in online buzz about a TV show four weeks prior to that show's premier corresponds to a 1% increase in actual TV ratings. THOUGHT: The great thing about online communication is that people declare themselves. They declare who they are … [Read more...]
WALMART VS. AMAZON Online MBA Infographic Amazon.com attracts 137 million customers a week. THOUGHT: While the big news yesterday was certainly the announcement that Facebook would add zip code targeting to their advertising services, what is far less known is that Amazon.com will become an ad network. Both developments are a part of the same trend toward ever more … [Read more...]
OkCupid was founded by Harvard math grads and mixes data and dating, finding matches through algorithms. This ABC report includes lots of online dating statistics as well; on their blog they discuss the trends they've discovered in the data. Found at YouTube from ABCNews. … [Read more...]
I have--of necessity but also Â because the subject fascinates me--been a student of online behavior from the beginning of my career. I have been studying how people behave online since 1995, when I became a freelance Web site designer. This fascination has, I believe, given me a competitive edge from the outset. Insight into our online behavior has never been more important … [Read more...]
John Quelch, a professor at Harvard Business School, discusses how companies can succeed in a tough economy if they understand their customers' evolving consumption patterns and fine-tune their marketing strategies accordingly. … [Read more...]