Blog posts about psychographics from the e-Strategy Content Marketing Blog.
46% Like a brand they have no intention of buying from.Read More
19.1% of Boomer women & 26.3% of Boomer men took some action after viewing online video ads such as visiting an advertiser’s website or making a purchase.Read More
Online buzz about TV shows has an effect on show ratings.Read More
Amazon.com attracts 137 million customers a week.Read More
An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly.Read More