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Blog posts about psychographics from the e-Strategy Content Marketing Blog.

Online Dating Statistics

OkCupid was founded by Harvard math grads and mixes data and dating, finding matches through algorithms. This ABC report includes lots of online dating statistics as well.

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Consumer Psychology In A Recession

An interview with John Quelch, Professor, Harvard Business School. In a tough economy, companies can succeed if they understand their customers’ evolving consumption patterns and fine-tune their marketing strategies accordingly.

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