The One Big Thing: Follow The Data

Photo courtesy of theeerin. In this mashed-up and syndicated online world, the The One Big Thing you need to know for preparing for the increasingly local and mobile Web is Follow The Data. Have you taken a good look at your business data online? Just the essentials: Who, What, Where, When? Any business that relies on local, feet-on-the-ground [...]

Google Buzz Impressions

[/caption] After playing around with Google Buzz since its release, some thoughts: Large Networks: It is most useful and beneficial to those who already had large networks in place. The Robert Scobles and Pete Cashmores and even the Steve Rubels (who’s been pretty much thumbs-down on Buzz) of [...]

Using Status Updates To Announce Your Unemployment – Interview Notes

[/caption] Last year I responded to a reporter asking: “I am seeking someone who can discuss whether announcing a recent personal layoff in a Facebook status update is the right choice and some advice on the best way to do it.” This was my answer: I think it depends upon the circumstances [...]

Career Advice For College Students

[/caption] I spent a good chunk of the last two weeks, my vacation, setting up a social media presence for some of my nieces and nephews who are either in the process of applying to colleges or have just begun their careers. Geek that I am, I bought them domain [...]

New Facebook Privacy Opens The Floodgates, Offers More Control

The new privacy settings Facebook is rolling out today should have the ironic effect of substantially increasing the volume of user-created content that is available to the general public, according to All Facebook: As Chris Cox stated on today’s privacy call, “everyone is the new default” for status updates and links. Facebook made sure to highlight that [...]

Google Goes Real-Time

ReadWriteWeb reports that real-time search has gone live at Google. I can only see it by using the search box at the bottom of Google Trends. Search results will include tweets and Facebook status updates. This means that the real-time Web has finally arrived.

Google’s SideWiki – Interview Notes

Finance & Commerce writer Arundhati Parmar has just published What will Google’s Sidewiki mean for online businesses?. I sent my thoughts about Google’s SideWiki to Arundhati for this piece but as luck would have it, I emailed my thoughts too late for inclusion in the story. In addition to Parmar’s excellent story, here are my [...]

What Does Your Twitter Bio Say About You? – Interview Notes

The following was the response I sent to a reporter who asked that question for a story she was working on last June and was published in October: This is an issue we address quite a bit with clients and for ourselves within our e-Strategy practice. Before even crafting your bio, you should think about how you [...]

The One Big Thing: Real-Time Conversational Context In Search – The Twitter Search Deals

The One Big Thing you need to know about this week is that Google and Bing have cut deals for access to real-time conversation data from Twitter (in the case of Google) and both Twitter and Facebook (in the case of Bing). Bing already has a beta implementation of Twitter search up and running at bing.com/twitter. While [...]

Is Social Media A Fad?

Well, you know what MY answer to that is. Found at YouTube from Socialnomics09.

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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