Last week, SeaWorld launched a Twitter campaign using the hashtag #AskSeaWorld that, predictably, quickly went south, as this Mashable article by Molly Lynch noted. When companies solicit the Twitterverse's questions like this and they don't get the response they want, it is often simply a result of a poorly thought-through campaign. As I discussed on this week's Beyond … [Read more...]
Posts related to reputation management from the eStrategy Content Marketing Blog.
Beyond Social Media Show, Episode 72 BL and David discuss discuss the social media storms that engulfed Bill Cosby, Dr. Oz, and the New England Patriots; Google's karate robot; the social media ROI Chevrolet earned from the Chevy Guy; sea otter hangouts and much, much more. Worst Cases Bill Cosby meme generator backfires on social media America’s Quack Dr. Oz Asks … [Read more...]
Beyond Social Media Show, Episode 68 BL and David discuss discuss sucky presentations, how not to respond to critics on social media, Twitter Audio Cards, Google's Dr. Chats, and much, much more. Worst Cases Microsoft CEO Apologizes Again Fiat Take Viagra How Not To Suck At Presenting Bosoms On Billboards NFL Broadcaster Tears Into Twitter Critics Worst … [Read more...]
Beyond Social Media Show, Episode 67 During episode 67 of the Beyond Social Media Show, David and BL discuss Microsoft CEO Satya Nadella's outrageous suggestion that women rely on karma instead of asking for a raise; DIY invisibility; freelance terrorist hunters; Jewish Star Trek stars & VW; major updates at Google+ & Hangouts, and much, much more. Worst … [Read more...]
Beyond Social Media Show, Episode 66 During episode 66 of the Beyond Social Media Show, David and BL discuss Likegating, Facebook anonymity, the Hong Kong protesters circumvention of censors, GoPro's partnership with the NHL, Marriott's virtual experiential marketing, and much, much more. Worst Cases Gestation - Bar For Pregnant Women Eileen Fisher Facebook Like … [Read more...]
Beyond Social Media Show, Episode 64 BL and David discuss the Minnesota Vikings public relations disaster in the wake of their mishandling of the Adrian Peterson indictment; the adoption of body cameras by the Minneapolis Police Department, and the uses of GoPro for people and pets. NOTE: YouTube stopped recording this episode after 18 minutes, so we apologize for the … [Read more...]
Beyond Social Media Show, Episode 56 Worst Digital Cases Comcast Apologizes For Customer Service Call From Hell How Amazon’s New E-book Subscription Service Stacks Up Kindle Unlimited Computer Generated News Stories Greenpeace Brandjacks LEGOs Worst Cases Multimedia Comcast Customer Service Call [AUDIO] Kindle Unlimited Promotional … [Read more...]