e-Strategy Internet Marketing Blog» Reputation Management

The One Big Thing: Follow The Data

deerickson — Fri, 12 Mar 2010 19:04:34 +0000

Photo courtesy of theeerin. In this mashed-up and syndicated online world, the The One Big Thing you need to know for preparing for the increasingly local and mobile Web is Follow The Data. Have you taken a good look at your business data online? Just the essentials: Who, What, Where, When? Any business that relies on local, feet-on-the-ground [...]

Google Buzz Impressions

deerickson — Wed, 17 Feb 2010 17:00:03 +0000

Uploaded to Flickr by Tilak Bisht

[/caption] After playing around with Google Buzz since its release, some thoughts: Large Networks: It is most useful and beneficial to those who already had large networks in place. The Robert Scobles and Pete Cashmores and even the Steve Rubels (who’s been pretty much thumbs-down on Buzz) of [...]

Using Status Updates To Announce Your Unemployment – Interview Notes

deerickson — Thu, 21 Jan 2010 19:03:43 +0000

Photo by mikecolvin

[/caption] Last year I responded to a reporter asking: “I am seeking someone who can discuss whether announcing a recent personal layoff in a Facebook status update is the right choice and some advice on the best way to do it.” This was my answer: I think it depends upon the circumstances [...]

Career Advice For College Students

deerickson — Fri, 01 Jan 2010 19:39:06 +0000

Image courtesy of http://thegoldguys.blogspot.com/

[/caption] I spent a good chunk of the last two weeks, my vacation, setting up a social media presence for some of my nieces and nephews who are either in the process of applying to colleges or have just begun their careers. Geek that I am, I bought them domain [...]

New Facebook Privacy Opens The Floodgates, Offers More Control

deerickson — Wed, 09 Dec 2009 18:09:56 +0000

The new privacy settings Facebook is rolling out today should have the ironic effect of substantially increasing the volume of user-created content that is available to the general public, according to All Facebook: As Chris Cox stated on todayâ€™s privacy call, â€œeveryone is the new defaultâ€ for status updates and links. Facebook made sure to highlight that [...]

Google Goes Real-Time

deerickson — Mon, 07 Dec 2009 20:45:16 +0000

ReadWriteWeb reports that real-time search has gone live at Google. I can only see it by using the search box at the bottom of Google Trends. Search results will include tweets and Facebook status updates. This means that the real-time Web has finally arrived. Similar Posts: The One Big Thing: Real-Time Social Search Facebook Testing Real-Time Search Microsoft Is [...]

Google’s SideWiki – Interview Notes

deerickson — Tue, 24 Nov 2009 19:57:40 +0000

Finance & Commerce writer Arundhati Parmar has just published What will Googleâ€™s Sidewiki mean for online businesses?. I sent my thoughts about Google’s SideWiki to Arundhati for this piece but as luck would have it, I emailed my thoughts too late for inclusion in the story. In addition to Parmar’s excellent story, here are my [...]

What Does Your Twitter Bio Say About You? – Interview Notes

deerickson — Fri, 06 Nov 2009 14:14:59 +0000

The following was the response I sent to a reporter who asked that question for a story she was working on last June and was published in October: This is an issue we address quite a bit with clients and for ourselves within our e-Strategy practice. Before even crafting your bio, you should think about how you [...]

The One Big Thing: Real-Time Conversational Context In Search – The Twitter Search Deals

deerickson — Fri, 23 Oct 2009 16:10:50 +0000

The One Big Thing you need to know about this week is that Google and Bing have cut deals for access to real-time conversation data from Twitter (in the case of Google) and both Twitter and Facebook (in the case of Bing). Bing already has a beta implementation of Twitter search up and running at bing.com/twitter. While [...]

Is Social Media A Fad?

deerickson — Sun, 16 Aug 2009 18:57:56 +0000

Well, you know what MY answer to that is. Found at YouTube from Socialnomics09. Similar Posts: Mistrust: National Leadership Index 2009 Google Nexus One Phone Hands-On Demonstration Microsoft Windows 7 Launch House Party Parody Is YouTube Wrecking The YouTube/CNN Debates? …And That Concludes Today’s Programming Email this to a friend? Tweet This! Share this on Facebook Share this on Linkedin Sphinn this on Sphinn Stumble upon something [...]