Reputation Management
Reviews Role In Trusting A Business [CHART]
Reviews continue to be extremely important, as 94% of respondents use the internet multiple times a year to find local businesses, and the majority are more likely to use a business based on positive reviews.
Read MoreMost Trusted Sources Of Company Information [CHART]
Companies around the world are facing an ‘authenticity gap’ as they fail to meet customer expectations in key areas that drive authenticity, such as value and customer care. Trouble is, companies are considered the least credible when they’re talking about those particular areas.
Read MoreWhy Americans Boycott Brands [CHART]
One-third of Americans have stopped using a brand as a direct result of a scandal.
Read MoreIndustry Reputations [CHART]
It’s hard to sell to a public that doesn’t view you well… Yet that’s the task faced by the advertising and public relations industry, which continues to rank towards the bottom of all industries in public perception.
Read MoreFactors That Inspire B2B Buyer Loyalty [CHART]
B2B buyers and consumers are alike in at least one way: product quality is the key determinant of their loyalty.
Read MoreMillennials Eschew Fake Social Accounts [CHART]
The vast majority of college grads don’t seem to think their social media accounts could negatively affect their chances of securing a job.
Read MoreManaging Your Reputation Online
These are six essential things you need to think about to successfully manage your reputation online.
Read MoreReputations Of Professions [CHART]
When it comes to rating the honest and ethical standards of people in various professions, American adults rate medical professionals highly.
Read MoreTop Corporate Reputation Drivers [CHART]
The difference between a good and bad reputation can have a huge impact on consumers’ purchase and recommendation likelihood.
Read MoreChief Communications Officers' Areas Of Focus [CHART]
More than 7 in 10 global chief communications officers (CCOs) expect to increase their focus on digital communications in the coming 12-18 months.
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