Top D2C Acquisition Channels

Chart: Top D2C Acquisition Channels

With many retailers having concerns about selling on marketplaces – ranging from having to share a cut of revenues to potential customer relationship issues – some are choosing to cut out the middle-man and sell to customers directly.

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Google Keen

Logo: Google Keen

Google has released an experimental new product called Keen, which combines the visual appeal of Pinterest with collaborative research features and content discovery powered by machine learning and Google’s search algorithms.

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Where Online Shoppers Start To Search

Chart: Where Online Shoppers Start To Search

More than 6 in 10 (63%) consumers in key eCommerce markets start their online shopping searches on Amazon, topping the percentage of those who start their purchase journeys on search engines.

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Digital Marketing News This Week

Digital Marketing News This Week

New Twitter Features; P&G’s Anti-Racism Ad; Google Scrolls; Email Engagement Survey; Email Signature Tactics; Google Ad Grants; Google News Grants; In-Depth Local TV News; Dogs On Zoom; much more.

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