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Search Engine Marketing

Beyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry’s & Real-Time Photoshopping [VIDEO]

June 12, 2013
Beyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry's & Real-Time Photoshopping [VIDEO]

This episode: PETCO’s inadequate response to the death of a customer’s dog; Ben & Jerry’s crowdsourced flavors & Adobe’s real-time Photoshopping campaign.

Search Engine Optimization Panel [TRANSCRIPT]

April 4, 2013

The social transcript for the Java Meetup 612 panel discussion on search engine optimization held at the Urban Bean Coffee shop in Minneapolis on April 4, 2013.

Beyond Social Media: Macy’s $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]

April 3, 2013
Beyond Social Media: Macy's $1,453 Typo; Yelp Reviews; Prankvertising; Kevin Ware & Social Empathy [PODCAST]

This week: Macy’s $1,453 Typo; Yelp’s Filtered Reviews; Nike’s Winning Ad Lampooned; Prankvertising; Kevin Ware & Social Empathy; Silent Instagram Film Trailers; Punch Pizza Goes To Naples; HP’s Bouncing Cam; Blogging Rules; Shiny New Stuff & Daily Numbers.

Beyond Social Media: Ford Stung by Agency, Fining Bloggers & HBO Go Unleashed [PODCAST]

March 26, 2013
Beyond Social Media: Ford Stung by Agency, Fining Bloggers & HBO Go Unleashed [PODCAST]

This week’s highlights: Ford Stung by Agency; Social Tiger Haters; NRA’s Robocalls; Fining Bloggers; HBO Go Unleashed? Amazon’s Zombies & Reddit’s Five Year Olds & Illustrating Keynotes.

Beyond Social Media: Businessweek’s Racist Cover, Telecommuting & A Jedi Mind Meld Response [PODCAST]

March 6, 2013
Beyond Social Media: Businessweek's Racist Cover, Telecommuting & A Jedi Mind Meld Response [PODCAST]

This week’s highlights: Bloomberg Businessweek’s Racist Cover, Telecommuting, Best Buy Price Match, A Jedi Mind Meld Response, Google search & DYI How To videos.

Search Volume & Social Chatter For Best Picture Oscar Nominees [CHARTS]

February 24, 2013
Search Volume & Social Chatter For Oscar Nominees [CHARTS]

Online behavior for Amour, Argo, Beasts of the Southern Wild, Django Unchained, Les Misérables, Life of Pi, Lincoln, Silver Linings Playbook & Zero Dark Thirty.

10 Most Popular e-Strategy Blog Posts Of 2012 [LIST]

December 31, 2012
10 Most Popular e-Strategy Blog Posts Of 2012 [LIST]

The ten most popular posts of 2012 at the e-Strategy Blog, based on the number of page views.

Content Sharing

November 26, 2012
Content Sharing

Professionals spend 40% of their time online in peer-based communities.

Gmail In Search Will Extend The Reach Of Email Marketing

August 13, 2012
Gmail In Search Will Extend The Reach Of Email Marketing

Google’s Gmail in Search trail could significantly extend the life of email campaigns.

Getting Googled – Personal Branding & Search Engine Optimization

August 6, 2012
Getting Googled - Personal Branding & Search Engine Optimization

The first things most people do when meeting with someone they do not know for a business meeting are Google their name and visit their LinkedIn profile.

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