e-Strategy Internet Marketing Blog» Search Engine Marketing

Online Communication For Nonprofits

deerickson — Wed, 03 Mar 2010 19:29:37 +0000

This is a series of interviews I did for Map for Nonprofits‘ Map TechWork Nonprofit Technologies Best Practices Web site. The interviews cover Google tools like Analytics, URL Builder, Trends, Insights for Search and YouTube, Facebook, Twitter and TweetReach, as well as blogging and WordPress and Posterous in particular. Similar Posts: Using Online Analytics For [...]

Twitter Wants Me To Be More Findable

deerickson — Fri, 26 Feb 2010 20:49:31 +0000

Just got this pop-up screen from Twitter: Twitter is asking me to make my profile more findable by filling completing my profile information (which is, of course, already complete) but they also want me to make my phone number and my email address public. UPDATE, 2/27/10: Ginger Sorvari Bucklin (@LovelyGinger) points out that making your email [...]

Google’s Mobile Vision

deerickson — Tue, 23 Feb 2010 11:00:51 +0000

Eric Schmidt presents Google’s vision of the mobile future at Mobile World Congress in Barcelona, Spain on Tuesday, February 16, 2010. Found at YouTube from Google. Similar Posts: Interview With Google CEO Eric Schmidt GDrive – Google Hard Drive Confirmed Minnesota Monday – Communications Bloggers Posts From Last Week Interview: Cluetrain Manifesto Authors, 10 Years Removed links for 2007-01-11 Email this to [...]

Twitter Traffic Up 9% After Google Real-Time Search Launch

deerickson — Fri, 19 Feb 2010 21:46:00 +0000

“ComScore data show the number of unique visitors to Twitter increased by 9 percent from December 2009 to January 2010. The 21.79 million unique Twitter visitors in January was an all-time high, just over the 21.25 million visitors that comScore tracked in July 2009. December 2009 unique visitors were up 3.1 percent over November, so [...]

Optimization, Schmoptimization

deerickson — Thu, 18 Feb 2010 20:19:31 +0000

The phrase "Social Media Optimization" makes normal people's eyes glaze over. We need to talk in terms of the benefit rather than the process.

Google Buzz Impressions

deerickson — Wed, 17 Feb 2010 17:00:03 +0000

Uploaded to Flickr by Tilak Bisht

[/caption] After playing around with Google Buzz since its release, some thoughts: Large Networks: It is most useful and beneficial to those who already had large networks in place. The Robert Scobles and Pete Cashmores and even the Steve Rubels (who’s been pretty much thumbs-down on Buzz) of [...]

Google Buzz Demonstration

deerickson — Tue, 09 Feb 2010 19:35:11 +0000

Google announced Google Buzz today, their integration of social accounts and online conversations with Gmail. TechCrunch has a rundown, here’s Mashable’s coverage, here’s ReadWriteWeb’s coverage, and here’s Google’s own blog post about Buzz. Here’s a video demo of Google Buzz. Found at YouTube from Google. UDPATED: 2/9/2010 3 P.M. Google Buzz on a mobile device. Found at [...]

Using Analytics To Investigate, Evaluate & Decide

deerickson — Thu, 04 Feb 2010 17:00:27 +0000

This is a presentation my Tunheim Partners colleagues Noelle Hawton, Natalie Wires and I gave this morning before the Minnesota Council on Nonprofits Communicator workshop series. Find the links for this presentation below. View more presentations from Tunheim Partners. Google: Google Analytics Google Trends Google Insights for Search Google AdPlanner Google Feedburner Google Webmaster Central Google Local Business Center YouTube ClickTale CrazyEgg Technorati Backtype Facebook Twitter Twitter Search Ad.ly Tweet Reach Twitter Grader Bit.ly Yahoo: Flickr Site Explorer Constant Contact MailChimp Team [...]

Search Engine Optimization For Newspapers Presentation

deerickson — Thu, 28 Jan 2010 23:10:29 +0000

This is the presentation I gave today for the Minnesota Newspapers Association conference in Bloomington. Here’s a link to the power searches I promised (basic, advanced, power searches) and another link to the Newspaper SEO tips. Similar Posts: Conversational Marketing Presentation Emerging Media Presentation: Big 10 News Directors Conference Crisis Communications – How To Manage Negative News Why & How [...]

Newspaper SEO

deerickson — Thu, 28 Jan 2010 11:00:18 +0000

Photo by faungg

[/caption] In preparation for my presentation on Search Engine Optimization for Newspapers before the Minnesota Newspaper Association conference today, I compiled a few tips, in no particular order, for newspapers to keep in mind when optimizing their sites: URL Optimization: Include keywords in the URL structure: Use keywords for category sections: [...]