Holiday Search Trends From Yahoo!
December 22, 2009 · Categories: Holiday Marketing, Keyword Research, Marketing Trends, Online Behavior, Search Engine Marketing, Seasonal Marketing, Trends, Video · View Comments
Yahoo! Search trends with Broll, 12/18/09. Found at Yahoo! Video.
Christmas Season Search Engine Use
December 28, 2007 · Categories: Ecommerce, Holiday Marketing, Keyword Research, Marketing Trends, Online Behavior, Search Engine Marketing, Seasonal Marketing, Trends · View Comments
I did a bit of keyword research on Christmas-related searches just to see if I could glean any particular trends for these types of searches.
Christmas Eve Search Behavior
On Christmas Eve, the top Christmas searches were for the Norad Santa Tracker tool to track Santa’s progress on Christmas Eve. These searches imply family search activity as [...]
Black Friday Search Queries
November 23, 2007 · Categories: Ecommerce, Holiday Marketing, Keyword Research, Online Behavior, Search Engine Marketing, Seasonal Marketing · View Comments
I posted a piece yesterday examining people’s Thanksgiving-related search behavior so I figure today is an appropriate time to examine people’s Black Friday search behavior.
As you can see from the Google Trends chart below, a day after the 100 most popular searches are dominated by Thanksgiving-related queries, Black Friday is all about shopping; and [...]
Thanksgiving Day Searches
November 22, 2007 · Categories: Holiday Marketing, Keyword Research, Online Behavior, Search Engine Marketing, Seasonal Marketing · View Comments
People perform Thanksgiving-related searches near that holiday, so we see predictable spikes in query volume for such searches.
Thanks to the magic of Google Trends, this is the search volume for the top Thanksgiving-related searches since 2004 (click on the graphic to get a larger size):
This is how the search volume grew for those same [...]
Independence Day Searches By Minnesotans
July 4, 2007 · Categories: Holiday Marketing, Keyword Research, Minnesota, Seasonal Marketing · View Comments
It’s no surprise that July 4th-related keyword searches spike heavily during the days before and after today’s holiday and flatten out the rest of the year, but it is of some interest the exact searches people use to find that information. The following Google Trends chart tracks the search phrases "4th of july," "fourth of [...]
Valentine’s Day Consumer Attitudes
February 17, 2006 · Categories: Demographics, Ecommerce, Online Behavior, Polls/Surveys, Seasonal Marketing, Statistics · View Comments
Gender Differences On Valentine’s Day
Yeah, I know, Valentine’s Day is over, get on with it, already! Indulge me one last time and file this away for next year’s Valentine’s Day sales season.
The comparison shopping engine Shopzilla released the results of a survey conducted on their behalf by Bizrate Research of 981 online buyers that shows, [...]
Valentine’s Day Sales
February 15, 2006 · Categories: Demographics, Ecommerce, Email Marketing, Online Behavior, Polls/Surveys, Seasonal Marketing, Statistics · View Comments
Constant Contact’s survey of business owners, "2006 Small Business Valentine’s Day Outlook," shows that most respondents feeling rosy about the Valentine’s Day sales season: 55% expected strong sales leading up to February 14th, while 71% were expecting healthy online sales. Fifty-one percent said that Valentine’s Day was an important holiday for their business.
Seventy percent planned [...]
Online Dating & Valentine Searches
February 14, 2006 · Categories: Demographics, Ecommerce, Keyword Research, Online Behavior, Polls/Surveys, Search Engine Marketing, Seasonal Marketing, Social Networking, Statistics, Teen Marketing · View Comments
Seasonal Marketing To The Lovelorn
The 15 most popular Valentine’s Day-related search terms today (after filtering out the sex-related terms) are:
valentines day – 19th overall
hearts – 21st
flowers – 26th
valentines – 29th
valentine – 32nd
valentine cards – 36th
lingerie – 47th
love – 53rd
heart – 69th
love poems – 73rd
valentine’s day – 94th
poems – 103rd
valentine poems – 187th
love quotes – 217th
cupid [...]
Ecommerce With A Personal Touch
RomeoShops.com’s tagline is "because guys can’t shop," and that pretty much sums up the value they offer: Helping guys shop for gifts for the women in their life. With Valentine’s Day just around the corner, they’ve added an advice section to their web site where visitors can ask the ladies of RomeoShops.com for advice. It’s a great [...]Xbox 360 Sales
December 30, 2005 · Categories: Buzz Marketing, Maps, Seasonal Marketing, Video Games, Viral Marketing, Weblogs · View Comments
Xbox 360 sales are not what they could be and Microsoft has only itself to blame.
The marketing of Microsoft’s next-generation video game console, the Xbox 360, may go down in marketing history as a textbook example of how to drive your customers directly to the feet of your primary competitor.
What makes the failure of [...]
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Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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