Holiday Search Trends From Yahoo!

Yahoo! Search trends with Broll, 12/18/09. Found at Yahoo! Video.

Christmas Season Search Engine Use

I did a bit of keyword research on Christmas-related searches just to see if I could glean any particular trends for these types of searches. Christmas Eve Search Behavior On Christmas Eve, the top Christmas searches were for the Norad Santa Tracker tool to track Santa’s progress on Christmas Eve. These searches imply family search activity as [...]

Black Friday Search Queries

I posted a piece yesterday examining people’s Thanksgiving-related search behavior so I figure today is an appropriate time to examine people’s Black Friday search behavior. As you can see from the Google Trends chart below, a day after the 100 most popular searches are dominated by Thanksgiving-related queries, Black Friday is all about shopping; and [...]

Thanksgiving Day Searches

People perform Thanksgiving-related searches near that holiday, so we see predictable spikes in query volume for such searches. Thanks to the magic of Google Trends, this is the search volume for the top Thanksgiving-related searches since 2004 (click on the graphic to get a larger size): This is how the search volume grew for those same [...]

Independence Day Searches By Minnesotans

It’s no surprise that July 4th-related keyword searches spike heavily during the days before and after today’s holiday and flatten out the rest of the year, but it is of some interest the exact searches people use to find that information. The following Google Trends chart tracks the search phrases "4th of july," "fourth of [...]

Valentine’s Day Consumer Attitudes

Gender Differences On Valentine’s Day Yeah, I know, Valentine’s Day is over, get on with it, already! Indulge me one last time and file this away for next year’s Valentine’s Day sales season. The comparison shopping engine Shopzilla released the results of a survey conducted on their behalf by Bizrate Research of 981 online buyers that shows, [...]

Valentine’s Day Sales

Constant Contact’s survey of business owners, "2006 Small Business Valentine’s Day Outlook," shows that most respondents feeling rosy about the Valentine’s Day sales season:  55%  expected strong sales  leading up to February 14th, while 71% were expecting healthy online sales. Fifty-one percent said that Valentine’s Day was an important holiday for their business. Seventy percent planned [...]

Online Dating & Valentine Searches

Seasonal Marketing To The Lovelorn The 15 most popular Valentine’s Day-related search terms today (after filtering out the sex-related terms) are: valentines day – 19th overall hearts – 21st flowers – 26th valentines – 29th valentine – 32nd valentine cards – 36th lingerie – 47th love – 53rd heart – 69th love poems – 73rd valentine’s day – 94th poems – 103rd valentine poems – 187th love quotes – 217th cupid [...]

Ecommerce With A Personal Touch

February 13, 2006 · Categories: Client News, Ecommerce, Seasonal Marketing · View Comments 
RomeoShops.com’s tagline is "because guys can’t shop," and  that pretty much sums up the value they offer: Helping guys shop for gifts for the women in their life. With Valentine’s Day just around the corner, they’ve added an advice section to their web site where visitors can ask the ladies of RomeoShops.com for advice. It’s a great [...]

Xbox 360 Sales

Xbox 360 sales are not what they could be and Microsoft has only itself to blame. The marketing of Microsoft’s next-generation video game console, the Xbox 360, may go down in marketing history as a textbook example of how to drive your customers directly to the feet of your primary competitor. What makes the failure of [...]

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