Search Engine Optimization For Newspapers Presentation

This is the presentation I gave today for the Minnesota Newspapers Association conference in Bloomington. Here’s a link to the power searches I promised (basic, advanced, power searches) and another link to the Newspaper SEO tips.

Stickiness 2.0: Toolbars Are The New Frames

Toolbars are not really new–Google & Yahoo have offered software that installs their toolbar as a browser add-on for years–but we are increasingly seeing toolbars pop-up that need no installation and are part and parcel of a given Web site or service. They are, in effect, the new HTML Frames.

Revenge Of The Customer: United Airlines Breaks Guitars

Dave Carroll is a musician spurned…by United Airlines…who broke his guitar. His $3500 Taylor guitar. And they refused to take responsibility for it.  Read Carroll’s story at his Web site. After being given endless run-arounds and finally being told he would not be compensated for the damage United’s employees inflicted upon his instrument, he did what [...]

Why Reddit Kicks Ass: Blog Marketing Using Social Bookmarking

I should lose my domain name more often. In the last edition of this blog marketing series, I discussed marketing your blog using a Facebook fan page. This time I’ll discuss using social bookmarking sites to acquire new readers. I wrote a post in 2007 that listed the demographics of the various social bookmarking sites. It’s a [...]

The One Big Thing: Google Wave

Just when it looked like the big news for the week was going to be Microsoft’s announcement of their latest attempt to grab search market share with Bing, Google comes in and rains all over their parade. So, then, The One Big Thing you need to know about this week is Google Wave. Earlier this [...]

Microblogging Fragmentation & How Yahoo Can Get Game With A Flickr Of The Switch

Microblogging is clearly here to stay, despite speculation that Twitter has jumped the shark. The function of microblogging has been adopted by LinkedIn, Facebook, MySpace and most recently, FriendFeed. With Twitter as the clear leader, these are the big five. Here’s a chart of their visits during the past three months. It should be noted [...]

Sixteen Essential WordPress Plugins For Online Marketing

People ask me all the time what WordPress plugins they should use to help market their blog. These are the sixteen essential WordPress plugins for marketing your blog online and the reasons why I think they are important: Google XML Sitemap – Automatically generates an XML sitemap and updates it with each new post so Google [...]

FriendFeed’s New Real-Time Design

Making Your Content Facebook-Friendly

I’ve noticed when posting links to my Facebook account that some web pages do not display as they should. The Post Link function in Facebook uses the Title tag content of a given web page for the wording of the hyperlink it displays and uses the Meta Description tag of a given page for the [...]

Feedly

Someone at work asked me recently if they needed to be on FriendFeed. While I find FriendFeed fascinating and I understand it’s allure, at this point its practicality as a communications medium is limited.  Limited to Robert Scoble and his friends and admirers. I figured that once the audience diversifies beyond the usual suspects of social [...]

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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