Twitter Wants Me To Be More Findable

Just got this pop-up screen from Twitter: Twitter is asking me to make my profile more findable by filling completing my profile information (which is, of course, already complete) but they also want me to make my phone number and my email address public. UPDATE, 2/27/10: Ginger Sorvari Bucklin (@LovelyGinger) points out that making your email [...]

Bud Light Paintball Airstrike Ad Hijacked By Retailer

Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them. One example of this type of content that I failed to mention is television ads for [...]

Chad Ochocinco: Social Media Rockstar

I’ve watched with fascination the trend of professional athletes seizing their personal brands and taking control of their own marketing by utilizing all the communication tools the Internet has to offer. No one does it better than Cincinatti Bengals star wide receiver Chad Ochocinco. The foundation of Ochocinco’s success is his charismatic, endearing personality. He’s got the [...]

NFL Finally Gets It….Sorta: RedZone Re-Cutter

I have been fairly critical about the NFL’s lockdown policy on their video content. In short, it seems to me the NFL has everything to gain and very little to lose by allowing embedding of the league’s online video content. But with the launch of the league’s new channel, NFL RedZone (which, by the way, [...]

NHL Gets Online Video Marketing

The innovations in online politics typically come from the underdogs, those who have a lot to gain and little to lose from experimenting and taking risks. It would appear that the same principle holds true in sports marketing. The NFL and Major League Baseball practice content lockdown by tightly controlling their video content online and [...]

Brett Favre Online Chatter

Interest in tonight’s Vikings/Packers showdown is expected to be so high that it will break regular-season television ratings for an NFL football game. And that is, of course, due to one person: Brett Favre. The evidence of interest in Brett Favre has manifested itself online. Let’s first look at the general interest in Favre over [...]

Minnesota Athletes Who Tweet

With the football season just around the corner–and y’all know how much I love football–I thought I’d post a list of Minnesota athletes I’ve found on Twitter. If you know of any more, please leave their name and their Twitter username in the comments, and I’ll add them to the list. UPDATED: 12/29/09. Minnesota Vikings Twitter [...]

The One Big Thing: Athletes On Twitter

The One Big Thing you need to know this week is that the use of social media by athletes is going to reshape the economics of professional sports. That’s what I believe, anyway. We have certainly seen our share of newsworthy Tweets coming from the professional athletes in this state. Exhibit A is the breaking Tweet [...]

ESPN Launches YouTube Channel, Prohibits Embedding

ESPN has launched a channel at YouTube, but, inexplicably, has disabled embedding. I’ve praised ESPN for their willingness to allow embeds of their videos from their own site, so I’m not quite getting the logic of ESPN prohibiting sharing those very same videos from YouTube. Traditional media are similar to professional sports leagues in that they [...]

Brett Favre Saga In Search – Vikings Uniform Photo Drives Traffic

According to WordTracker, there were thousands of Brett Favre-related searches during the past three months. That’s not surprising, given he’s one of the top quarterbacks in the NFL and a near-certain Hall of Famer; though, considering his bratty behavior of late, could his status be in doubt? I routinely conduct keyword research [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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