e-Strategy Internet Marketing Blog» Sports Marketing

My Twitterview With Joel Carlson

deerickson — Tue, 27 Apr 2010 11:00:03 +0000

I’m a big fan of what Joel Carlson is doing on Twitter. He’s conducting daily “Twitterviews” at 11 a.m. CST by posing a handful of questions to his interviewees via Twitter and compiling the responses. It’s a great way to get to know a little more about some local Tweeps I follow. Here’s the transcript [...]

Twitter Wants Me To Be More Findable

deerickson — Fri, 26 Feb 2010 20:49:31 +0000

Just got this pop-up screen from Twitter: Twitter is asking me to make my profile more findable by filling completing my profile information (which is, of course, already complete) but they also want me to make my phone number and my email address public. UPDATE, 2/27/10: Ginger Sorvari Bucklin (@LovelyGinger) points out that making your email [...]

Bud Light Paintball Airstrike Ad Hijacked By Retailer

deerickson — Sun, 10 Jan 2010 20:18:22 +0000

Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them. One example of this type of content that I failed to mention is television ads for [...]

Chad Ochocinco: Social Media Rockstar

deerickson — Sun, 13 Dec 2009 17:41:05 +0000

[picappgallerysingle id="7114469"] I’ve watched with fascination the trend of professional athletes seizing their personal brands and taking control of their own marketing by utilizing all the communication tools the Internet has to offer. No one does it better than CincinattiÂ Bengals star wide receiver Chad Ochocinco. The foundation of Ochocinco’s success is his charismatic, endearing personality. He’s got the [...]

NFL Finally Gets It….Sorta: RedZone Re-Cutter

deerickson — Wed, 02 Dec 2009 17:49:43 +0000

I have been fairly critical about the NFL’s lockdown policy on their video content. In short, it seems to me the NFL has everything to gain and very little to lose by allowing embedding of the league’s online video content. But with the launch of the league’s new channel, NFL RedZone (which, by the way, [...]

NHL Gets Online Video Marketing

deerickson — Sun, 18 Oct 2009 16:29:20 +0000

The innovations in online politics typically come from the underdogs, those who have a lot to gain and little to lose from experimenting and taking risks. It would appear that the same principle holds true in sports marketing. The NFL and Major League Baseball practice content lockdown by tightly controlling their video content online and [...]

Brett Favre Online Chatter

deerickson — Mon, 05 Oct 2009 20:58:36 +0000

Interest in tonight’s Vikings/Packers showdown is expected to be so high that it will break regular-season television ratings for an NFL football game. And that is, of course, due to one person: Brett Favre. The evidence of interest in Brett Favre has manifested itself online. Let’s first look at the general interest in Favre over [...]

Minnesota Athletes Who Tweet

deerickson — Fri, 14 Aug 2009 11:00:11 +0000

With the football season just around the corner–and y’all know how much I love football–I thought I’d post a list of Minnesota athletes I’ve found on Twitter. If you know of any more, please leave their name and their Twitter username in the comments, and I’ll add them to the list. UPDATED: 08/16/10. Minnesota Vikings Twitter [...]

The One Big Thing: Athletes On Twitter

deerickson — Fri, 07 Aug 2009 17:33:56 +0000

The One Big Thing you need to know this week is that the use of social media by athletes is going to reshape the economics of professional sports. That’s what I believe, anyway. We have certainly seen our share of newsworthy Tweets coming from the professional athletes in this state. Exhibit A is the breaking Tweet [...]

ESPN Launches YouTube Channel, Prohibits Embedding

deerickson — Thu, 16 Jul 2009 14:48:04 +0000

ESPN has launched a channel at YouTube, but, inexplicably, has disabled embedding. I’ve praised ESPN for their willingness to allow embeds of their videos from their own site, so I’m not quite getting the logic of ESPN prohibiting sharing those very same videos from YouTube. Traditional media are similar to professional sports leagues in that they [...]