Topics on episode 25 of the Beyond Social Media Show: Lulumon founder Chip Wilson's failed video apology; JPMorgan's #AskJPM Twitter storm; US Airways ejects a blind man and passengers revolt; Give To The Max MN Day servers go down; Social Media Breakfast MSP largest organization of its kind; Google's India Reunion ad; Bat Kid saves San Francisco; video games do not negatively … [Read more...]
Blog posts about technographics from the e-Strategy Content Marketing Blog.
These are the ten most popular posts this year at the e-Strategy Blog, based on the number of page views: How To Create & Market An Infographic TRANSCRIPTION FAIL: Speechpad vs. Dragon vs. Google Voice Citizens United Constitutional Amendment Online Ad Campaign Female Console Gamers The Kinect-Compatible Amazon.com Target’s Falling For You Branded … [Read more...]
Pledge Week: Give Thanks By Giving Back I am conducting a marketing experiment and I want your help. I have been doing event marketing for Neighbors, Inc., a nonprofit in South St. Paul that, among other things, runs a food shelf. Like many nonprofits, they participate in events as a fundraising tool, one of which is an annual Walk To End Hunger. This events is like many … [Read more...]
Attitudes Toward Retail Product Videos 52% of online product video viewers are more confident in that product prior to purchasing it online 44% are more engaged with the retailer or brand as a result of watching their product videos 37% purchase more products on websites that feature product videos THOUGHT: Six years ago I wrote a piece called The End Of … [Read more...]
Online Shopping 86% of online shoppers are satisfiedwith their experience 83% cite the ease of checkout as a top convenience of online shopping 82% like the variety of products and brands 79% like the ability to track shipments 74% enjoy free or discounted shipping 70% like the clear returns policies 65% like the ease of making returns THOUGHT: … [Read more...]
Instagram Eclipses Twitter In Daily Mobile Traffic Instagram’s average daily mobile visitors jumped from 886,000 to 7.3 million from March to August, 2012 That’s a 724% gain Twitter went from 5.5 million average daily mobile visitors to about 6.9 million That's a 24% increase Twitter’s overall mobile audience in August was about 29 million … [Read more...]
The Psychology Of Liking Brands 46% Like a brand they have no intention of buying from 52% of those people want a free item 46% like but cannot afford a brand's products 24% liked a brand to help out a friend THOUGHT: For all of the increasingly in-depth and sophisticated analytics online communication platforms have generated, interpreting user behavior … [Read more...]