Trend: Haul Videos

Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or “haul”) to their webcam to be uploaded to YouTube for the world to see. Haul videos are funny, a little weird, and they’re the latest thing. The following [...]

CHART: Kids Don’t Hate Twitter Anymore!

At the end of 2009, more than 30% of Twitter’s visitors were under 25, this chart suggests, up from about 20% of its visitors at the end of 2008. …Posted via web from e-Strategy Blog Links via businessinsider.com

Bud Light Paintball Airstrike Ad Hijacked By Retailer

Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them. One example of this type of content that I failed to mention is television ads for [...]

Book Review: Click, By Bill Tancer

I have–of necessity but also  because the subject fascinates me–been a student of online behavior from the beginning of my career. I have been studying how people behave online since 1995, when I became a freelance Web site designer. This fascination has, I believe, given me a competitive edge from the outset. Insight into our online [...]

Millennials’ Online Behavior

Unless noted otherwise, these statistics are from the Pew Internet & American Life Project report [PPT] Teens and the Internet January 9, 2009. 53% of connected families go online together for shared experiences – Pew Internet & American Life Project, Networked Families, October 19, 2008 Lower income youth download more study guides – G. Knell National Literacy [...]

Born Digital: Millennials & Privacy – Google Talks

Social Networking Site Demographics

This is a fantastic presentation by Bob Hazlett of One Half Amazing illustrating the demographics and usage statistics of Facebook, MySpace and YouTube: Social Networking Statistics And Trends

Millennials & Micropayments Presentation

Eliza Appert, my colleague from Tunheim Partners, and I will be presenting today at the Minnesota Council on Nonprofits conference, Nonprofits & Government: Partnerships & Policies in a Time of Retrenchment. Our presentation, called Millennials & Micropayments: Social Giving & ePhilanthropy, addresses the unique character of the Millennial generation, their online behavior, and how nonprofits can [...]

Dakota County YouTube Video PSA Contest

I’ve been helping out on a YouTube video PSA contest project that is sponsored by the Dakota County Public Health Department, called Respect My Ride. The purpose of the campaign was to encourage Dakota County teens to pledge to keep their cars smoke-free.  The video contest encouraged teens to create a 30-second public service announcement [...]

Marketing To Millennials Presentation

This is a presentation for a seminar Pat Lilja, my colleague at Tunheim Partners, and I conducted on Wednesday for some public health people who are interested in how to reach the Millennial generation. We will have video of the session soon.

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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