Media Convergence Presentation
October 8, 2009 · Categories: Marketing Trends, Mobile Marketing, Online Behavior, Online Communication, Social Networking, Statistics, Technology, Text Messaging, Trends, Video · View Comments
An official update to the original “Shift Happens” video. This completely new Fall 2009 version includes facts and stats focusing on the changing media landscape, including convergence and technology, and was developed in partnership with The Economist. Found at YouTube from xplanevisualthinking.
ESPN Launches YouTube Channel, Prohibits Embedding
July 16, 2009 · Categories: Conversational Marketing, Interviews, Marketing Trends, Micromarketing, Minnesota, Mobile Marketing, Social Networking, Sports Marketing, Text Messaging, Trends, Video, Video Marketing · View Comments
ESPN has launched a channel at YouTube, but, inexplicably, has disabled embedding. I’ve praised ESPN for their willingness to allow embeds of their videos from their own site, so I’m not quite getting the logic of ESPN prohibiting sharing those very same videos from YouTube.
Traditional media are similar to professional sports leagues in that they [...]
Steve Rubel On The Power Of Personal Brands In The Twitterverse
June 29, 2009 · Categories: Blog Marketing, Conference/Event, Conversational Marketing, Internet Branding, Interviews, Lifestreaming, Micromarketing, Podcasts, Reputation Management, Social Networking, Text Messaging, Video · View Comments
This is Steve Rubel addressing the 140 Character Conference and discussing personal brands and Twitter.
Found at Blip.tv through Albert Maruggi’s Marketing Edge podcast, a must-listen. Albert has a great interview with Rubel in his last podcast.
The Current Creative & Knowledge Renaissance
June 16, 2009 · Categories: Citizen Journalism, Citizen Marketing/Branding, Consumer Generated Media, Conversational Marketing, Marketing Trends, Mobile Marketing, Online Behavior, Online Communication, Social Networking, Technology, Text Messaging, Trends, Video, Web 2.0 · View Comments
This is a great address. I think it is too easy to lose sight of the fact that we are living in a period of profound change. It’s worthwhile to step back occasionally and take stock of that fact and put yourself in context. The video is from TED; here’s the description from the site:
While [...]
Microblogging Fragmentation & How Yahoo Can Get Game With A Flickr Of The Switch
May 28, 2009 · Categories: Blog Marketing, Conversational Marketing, Graphics/Imagery, Lifestreaming, Marketing Trends, Micromarketing, Mobile Marketing, Music Marketing, Online Behavior, Photo Sharing, Social Bookmarking, Social Networking, Statistics, Text Messaging, Trends, Video Marketing, Viral Marketing, Web 2.0 · View Comments
Microblogging is clearly here to stay, despite speculation that Twitter has jumped the shark. The function of microblogging has been adopted by LinkedIn, Facebook, MySpace and most recently, FriendFeed.
With Twitter as the clear leader, these are the big five. Here’s a chart of their visits during the past three months. It should be noted [...]
Location Specific Advertising – Interview Notes
May 22, 2009 · Categories: Advertising, Interview Notes, Local Internet Marketing, Marketing Trends, Micromarketing, Mobile Marketing, Online Advertising, Technology, Text Messaging, Trends · View Comments
Last October, a reporter asked: “I’m writing a column on the chances for location based mobile advertising to succeed or fail. The promise has existed for years, but has yet to take off. In what form can it exist without driving consumers up a wall?”
My response:
Interruption advertising will not work on mobile devices. TV commercials [...]
Sixteen Essential WordPress Plugins For Online Marketing
May 11, 2009 · Categories: Blog Marketing, Mobile Marketing, Search Engine Marketing, Social Bookmarking, Text Messaging, Tools, Web Design/Development · View Comments
People ask me all the time what WordPress plugins they should use to help market their blog. These are the sixteen essential WordPress plugins for marketing your blog online and the reasons why I think they are important:
Google XML Sitemap – Automatically generates an XML sitemap and updates it with each new post so Google [...]
Real-Life Twitter
April 30, 2009 · Categories: Blog Marketing, Consumer Generated Media, Keepin' It Real, Lifestreaming, Micromarketing, Mobile Marketing, Online Behavior, Social Networking, Text Messaging, Video · View Comments
BakerTweet – Using Twitter As A Development Platform
April 11, 2009 · Categories: Direct Marketing, Internet Appliances, Local Internet Marketing, Marketing Trends, Mashups, Micromarketing, Mobile Marketing, Social Networking, Technology, Text Messaging, Trends, Video · View Comments
Here’s an interesting example of how Twitter is being used as a platform upon which to build unique and custom applications and products. Springwise reports about BakerTweet (tip o’ the hat to: @themarketingguy), a box being sold to bakers that allows them to alert customers to fresh products through Twitter without the mess of the [...]
The Future Is Touch
April 6, 2009 · Categories: Marketing Trends, Mobile Marketing, Online Behavior, Technology, Text Messaging, Trends, Usability, Video · View Comments
The iPhone started it, the G1 legitimized it, and now the mobile industry is standardizing it: LG Electronics’ new GD900, is, as the video will demonstrate, touch-capable all over. Cue Peter Gabriel:
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Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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