Online Communication For Nonprofits

This is a series of interviews I did for Map for Nonprofits‘ Map TechWork Nonprofit Technologies Best Practices Web site. The interviews cover Google tools like Analytics, URL Builder, Trends, Insights for Search and YouTube, Facebook, Twitter and TweetReach, as well as blogging and WordPress and Posterous in particular.

Using Analytics To Investigate, Evaluate & Decide

This is a presentation my Tunheim Partners colleagues Noelle Hawton, Natalie Wires and I gave this morning before the Minnesota Council on Nonprofits Communicator workshop series. Find the links for this presentation below. View more presentations from Tunheim Partners. Google: Google Analytics Google Trends Google Insights for Search Google AdPlanner Google Feedburner Google Webmaster Central Google Local Business Center YouTube ClickTale CrazyEgg Technorati Backtype Facebook Twitter Twitter Search Ad.ly Tweet Reach Twitter Grader Bit.ly Yahoo: Flickr Site Explorer Constant Contact MailChimp Team [...]

Using Online Analytics For Insight Into News Consumption

These are some links to resources I will talk about during my session for The Other Future of News event today: Web Analytics Google Analytics – Google’s sophisticated Web analytics service – Free Google AdPlanner – Google’s traffic statistics for any site not owned by Google Quantcast – Another Web traffic analytics tool Clicky- Sophisticated real-time Web analytics service [...]

Microsoft Live Labs’ Pivot Visualization Tool

ReadWriteWeb reports that Microsoft’s Live Labs has launched Pivot, “a fun, powerful discovery tool, built on Seadragon and powered by Silverlight, that runs in Vista or Windows 7 with IE8. It looks great and allows for truly intuitive exploration of information.” Here’s a demonstration:

Email: The Black Hole

I have a love/hate relationship with email. I love it because it’s so easy to use but I hate it because all the insight that comes in and the wisdom I send out evaporates the next day when my attention is focused on that day’s email. I know I can search my email but that’s not [...]

Yahoo Search Pad Launches

Yahoo has rolled Search Pad out of beta, a service that makes it easy for you to take notes about sites during your online research. It’s a great idea for those of us who work online. Here’s a video demo of Search Pad:

Google Analytics & Website Optimizer

Understanding your Web site’s traffic is an essential element of any online effort. I love Google Analytics because it is a very sophisticated analytics service, it’s free, and it integrates with Google’s other great tools like AdWords and AdSense. If you’re not using it, I’d consider doing so. Deepak Kumar’s talk on Google Analytics and Website [...]

Sixteen Essential WordPress Plugins For Online Marketing

People ask me all the time what WordPress plugins they should use to help market their blog. These are the sixteen essential WordPress plugins for marketing your blog online and the reasons why I think they are important: Google XML Sitemap – Automatically generates an XML sitemap and updates it with each new post so Google [...]

17 Web Analytics Tools To Understand Who, What, Why, Where & How People Are Using Your Site

UPDATED: 4/11/09. Google Analytics – Google’s free Web traffic analysis tool. Google Webmaster Central Yahoo! Web Analytics – will be made available to a wide range of Yahoo!’s customers, partners, developers and advertisers in stages throughout the rest of 2008 and into 2009. Yahoo Site Explorer MyBlogLog – Social network for blogs that also offers click-behavior analytics. Quantcast – Free stats [...]

Fourteen Keyword Research Tools To Determine What People Want

One source of keywords are on the search engine results pages (SERPs) themselves: You will often see links to related searches in the SERPs. You can also find keywords from your web site’s own traffic analytics program. The following list of 14+ keyword research tools to help you understand what people are searching for, and, therefore, [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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