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Video Games

Beyond Social Media: JCPenny’s Hitler Billboard; Xbox Domains & Papa John’s Apology [PODCAST]

May 29, 2013
Beyond Social Media: JCPenny's Hitler Billboard; Xbox Domains & Papa John's Apology [PODCAST]

This week: This week: JCPenny’s Inadvertent Hitler Billboard; Microsoft Is Not The Master Of Its Domain; Papa John’s Apology; Mercedes-Benz’s QR Safety Codes;and Robotic LEGOs.

Beyond Social Media: Simcity Fail, Dove’s “Real” Beauty & NBA’s Social Slam Dunk [PODCAST]

March 13, 2013
Beyond Social Media: Simcity Fail, Dove's

This week’s highlights: Electronic Arts’ Simcity Fail; Dove’s “Real” Beauty App; Old Spice’s Director Of Marketing: Mr. Wolfdog; NBA’s Social Slam Dunk & more.

10 Most Popular e-Strategy Blog Posts Of 2012 [LIST]

December 31, 2012
10 Most Popular e-Strategy Blog Posts Of 2012 [LIST]

The ten most popular posts of 2012 at the e-Strategy Blog, based on the number of page views.

Beyond Social Media: Take This Job & Shove It, Montana [PODCAST]

December 12, 2012
Beyond Social Media: Take This Job & Shove It, Montana [PODCAST]

This week’s highlights include a Facebook status update fail by Montana tourism; 3D Printable guns; 50 Shades Of Chicken and shoppable videos.

Beyond Social Media: Old Spice Saves The World [PODCAST]

December 4, 2012
Beyond Social Media: Old Spice Saves The World [PODCAST]

This week’s highlights include Old Spice Saves the World: The Perils of Owned Media; Corporate Social Media Cluelessness; the real key to customer satisfaction.

Beyond Social Media: Debate Humor #Fail? Can Sasquatch Sell? & Target Falling For You [PODCAST]

October 24, 2012

Is hijacking the debate with humor smart? Does Google’s PR blunder affect stock price? Lessons from a dumb Pizza Hut stunt. Target’s Falling For You campaign.

The Kinect-Compatible Amazon.com

May 23, 2012
Amazon.com Needs To Be Kinect-Compatible

It is obvious what Amazon.com’s next technology move should be: A virtual store through which customers can stroll from the comfort of their living rooms.

Female Console Gamers

January 5, 2012
Female Console Gamers

21% of women gamers had used an Xbox 360 in 2011.

Virtual Product Placement

November 7, 2011
Virtual Product Placement: Jeep Wrangler & Call Of Duty: MW3

$36,495: The manufacturer’s suggested retail price for the Call of Duty special edition Wrangler.

The Age Of Gamers

October 12, 2011
The Age Of Gamers

91% of U.S. kids between 2-17 are gamers.