Innovative Video Game Marketing For Ubisoft’s Assassin’s Creed
October 27, 2009 · Categories: Internet Marketing News, Marketing Trends, Online Advertising, Product Placement, Trends, Video, Video Games, Video Marketing, Viral Marketing · View Comments
This is brilliant.
Video game publisher Ubisoft (one of my favorite publishers, by the way) has commissioned one of the company’s divisions, Hybride, to produce a series of short films set in the Assassin’s Creed video game universe.
Hybride is a special effects outfit whose work includes the movie Sin City. Assassin’s Creed is one of Ubisoft’s [...]
Microsoft’s Multi-Touch Mouse
Some very cool new mouse technology from Microsoft. Found at YouTube from TechFlashVideos.Every Movie Ever Made In Any Language, All The Time
May 5, 2009 · Categories: Marketing Trends, Mobile Marketing, Online Behavior, RSS/XML, Statistics, Technology, Trends, Video, Video Games, Video Marketing, Videocasting · View Comments
This 1999 commercial for Qwest was prescient:
A decade later, we’re not quite there yet but we’re getting close. NewTeeVee reports In-Stat numbers predicting that Web-to-TV streaming revenue will hit $2.9 billion by 2013. More than 40% of the 18-35 age group watches online video from their TV at least once a month. Nearly 30% of [...]
How Did New Technologies Play a Role in Obama’s Campaign? – Interview Notes
Sean Maher of the Oakland Tribune interviewed me last week for his story published yesterday, Obama’s technology in campaigning a potential tool for governing. Sean’s question was How did new technologies play a role in Obama’s campaign? This was my response: There is a LOT to talk about on your subject because the Obama campaign ran [...]Obama’s Multichannel Marketing
November 24, 2008 · Categories: Advertising, Blog Marketing, Demographics, Email Marketing, Internet Marketing News, Marketing Trends, Micromarketing, Mobile Marketing, Online Advertising, Online Communication, Online PR, Online Strategy, Photo Sharing, Political Marketing, Search Engine Marketing, Social Networking, Text Messaging, Video Games, Video Marketing, Widget Marketing · View Comments
I am a big advocate of multichannel marketing. I don’t think you can force people to use the tools you want them to use to consumer your message, you need to talk to them with the tools they like or they just wont notice you.
The Obama campaign was impossible to ignore; it was simply everywhere. [...]
Marketing To Millennials Presentation
February 29, 2008 · Categories: Blog Marketing, Demographics, Instant Messaging, Mobile Marketing, Online Behavior, Online Communication, Online PR, Online Strategy, Photo Sharing, Podcasting, Psychographics, Social Bookmarking, Social Networking, Statistics, Teen Marketing, Text Messaging, Video Games, Viral Marketing, Web 2.0 · View Comments
This is a presentation for a seminar Pat Lilja, my colleague at Tunheim Partners, and I conducted on Wednesday for some public health people who are interested in how to reach the Millennial generation. We will have video of the session soon.
MySpace Presidential Primary
April 26, 2007 · Categories: Interviews, Minnesota, Political Marketing, Social Networking, Video, Video Games, Web/Tech · View Comments
I was a guest on The Loop, a segment of G4 TV’s Attack of the Show video game program. The segment aired on the 24th and it addressed the MySpace Primary. They asked me to be a guest because of my role as co-publisher of Politics In Minnesota and because I cover online politics quite [...]
Video Game Marketing For Xbox 360
Mercury News reports today that Microsoft will release a scaled-down version of it’s video game development tools to the wider public at an extremely affordable $99.00 price point in order to build up a community of video game developers for it’s Xbox 360 console much as YouTube has aggregated a huge community of do-it-yourself video [...]Microsoft Plans Virtual Spectator Sport
Last year I discussed how Video Game Tournaments Point to A Future Mass Medium, if console makers offer an audience or spectator mode for online video game play. Last week, GameDaily BIZ reported that Microsoft’s 5,000th patent "covers technologies that will be featured in Xbox 360 games, brings new innovation to online gaming by allowing [...]Mobile Computing
February 28, 2006 · Categories: Buzz Marketing, Mobile Marketing, Video Games, Video Marketing, Videocasting, Viral Marketing · View Comments
This sure smells like a viral marketing campaign. First there was news of an Origami Project website, then there were pictures of Microsoft’s alleged handheld video game console slash mobile computing device, and now a video promo of the device at YouTube and Google Video.
The device is apparently Microsoft’s answer to Apple’s iPod Video, [...]
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Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.
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