15-year-old Britt Luke Bannister recently took home $250,000 for beating out 150 competitors in Dubai as the first World Drone Prix champion. That's right: Drone racing. It's the newest extreme sport. Interest in drone racing has gone from virtually non-existent to exploding through 2015 and 2016, as this chart from Google Trends for "drone racing" searches … [Read more...]
Posts about video marketing from the eStrategy Content Marketing Blog archives.
I got a chance to spend quite a bit of time using Verizon's Droid Turbo 2 phone by Motorola. My primary consideration for any smart phone will be its capability as a content creation device. I don't make nearly as many phone calls as I did a decade ago, and the basic communication features of smart phones--calls, email, text--are virtually the same on any device. Mobile apps … [Read more...]
Amazon's Kindle Per-Page-Read Royalties Amazon has caused a bit of an uproar over its recent decision to change the formula by which they pay eBook authors royalties when someone checks out their book via the Kindle Lending Library or through the all-you-can-read Kindle Unlimited subscription service. The National Post offers one take with it's The Tyranny Of The … [Read more...]
Can we agree that Super Bowl advertising has jumped the shark? That though the Big Game may remain the advertising industry's biggest stage, it may not be advertisers' wisest investment? With each passing year, Super Bowl advertising rates rise just as their effectiveness as a marketing vehicle diminishes. Super Bowl Advertising Rates, 2005-2014 It is significant that … [Read more...]
Leading up to the President's State of the Union address on Tuesday, we've seen two examples of effective online political marketing, one from each side of the aisle. President Obama's State of the Union Video Teasers In addition to touring the nation to tout his proposals and generate local news coverage for his address, President Barack Obama has also been releasing what … [Read more...]
McDonald's appears to be getting a jump start on Valentine's Day with a new commercial that employs a catch pop-sounding tune coupled with a cute animated story that matches archenemies with the chorus of "Love is endless." Archenemies range from the mundane (postman vs dog) to the cinematic (Dorothy vs the Wicked Witch of the West) to the political (donkey vs elephant) to … [Read more...]
Xerox is currently running a piece of sponsored content featured prominently on the front page of MSNBC.com. This is what it looks like: A Headline To Ignore I think this sponsored content play fails simply because of the headline: A World Made Simpler By Xerox. Here's why: The headline says it's all about them There is nothing that indicates what the reader gets … [Read more...]