Video Marketing
The Evolution Of Attention Metrics
Amazon Kindle’s new per-page read royalties are simply another hybrid on the evolutionary tree of attention metrics.
Read MoreThe Twitter/Google Deal
The Twitter & Google deal will present opportunities & some challenges for marketers and public relations professionals.
Read MoreTwitter Video & Social Video Metrics
Twitter’s much-anticipated native video upload capability is rolling out to everyone. While video is the new big thing, video metrics continue to underwhelm.
Read MoreSuper Bowl Advertising Has Jumped The Shark
With rising advertising rates and diminishing returns, can we all agree now that Super Bowl advertising has jumped the shark?
Read MoreObama & Boehner Face Off Online Over State Of The Union
President Barack Obama & House Speaker John Boehner used competing online marketing tactics to debate over the State of the Union Address, 2015.
Read MoreMcDonald's Archenemies: Mickey D's vs Chipotle?
McDonald’s appears to be getting a jump start on Valentine’s Day with their cute new commercial, Archenemies.
Read MoreC-Suite Slip-Ups & A Socially Charming Cabby [PODCAST]
Episode 74: BL and David discuss C-suite slip-ups, Twitter’s app sniffing, a charming St. Paul cabby; a 15-second video channel, and much, much more.
Read MoreXerox Buries The Lead On Sponsored Content Play
Xerox is running sponsored content on MSNBC.com but the execution is likely preventing visitors from actually consuming the content.
Read MoreGoogle's Karate Kid Robot & #TechnologyAndStuff [PODCAST]
Episode 72: BL & David discuss the Bill Cosby meme and social media storms that engulfed Dr. Oz and the New England Patriots, the Chevy Guy, & more.
Read MoreYeti Coolers’ Content Marketing
Read a case study examining Yeti Coolers’ content marketing helped drive a 50 percent sales increase.
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