Bud Light Paintball Airstrike Ad Hijacked By Retailer

Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them. One example of this type of content that I failed to mention is television ads for [...]

Innovative Video Game Marketing For Ubisoft’s Assassin’s Creed

This is brilliant. Video game publisher Ubisoft (one of my favorite publishers, by the way) has commissioned one of the company’s divisions, Hybride, to produce a series of short films set in the Assassin’s Creed video game universe. Hybride is a special effects outfit whose work includes the movie Sin City. Assassin’s Creed is one of Ubisoft’s [...]

The One Big Thing: Real-Time Conversational Context In Search – The Twitter Search Deals

The One Big Thing you need to know about this week is that Google and Bing have cut deals for access to real-time conversation data from Twitter (in the case of Google) and both Twitter and Facebook (in the case of Bing). Bing already has a beta implementation of Twitter search up and running at bing.com/twitter. While [...]

Convergence: Bacon, Social Media Breakfast, The State Fair & Conan O’Brien

One of my favorite events to attend is Minneapolis/Saint Paul’s Social Media Breakfast gatherings every month: I always get two of my favorite things: bacon & social media. Tomorrow’s gathering will be held at the State Fair and it just so happens that I’ve been working on a social media campaign that involves the State [...]

Babes On Skates: Evian’s TV Ad Campaign Minus The Television

During a week in which Michael Jackson’s death dominated not just the news, but also online video viewing, Evian’s deliberate attempt at creating a viral video has succeeded to the tune of 3.8 million views. Their clip depicting babies break dancing on roller skates includes, as Mashable points out, two successful elements: Babies and odd situations: While [...]

Microblogging Fragmentation & How Yahoo Can Get Game With A Flickr Of The Switch

Microblogging is clearly here to stay, despite speculation that Twitter has jumped the shark. The function of microblogging has been adopted by LinkedIn, Facebook, MySpace and most recently, FriendFeed. With Twitter as the clear leader, these are the big five. Here’s a chart of their visits during the past three months. It should be noted [...]

Charlene Li Presentation: Social Media For Businese

Some of the statistics are a tad out of date on this presentation but there’s still a lot of good stuff, including business social media examples: Social Media Marketing Summit Keynote, Oct. 1 2008 View SlideShare presentation or Upload your own. (tags: li charlene)

Google Kickin’ It Old Skool

The company that became a household name based purely on word-of-mouth is about to run television ads for their Chrome browser. The company has been trying to grab a share of the market since Chrome was released through links on their online properties, to “viral” content like these comic books: And these videos: The irony is too [...]

FriendFeed’s New Real-Time Design

Making Your Content Facebook-Friendly

I’ve noticed when posting links to my Facebook account that some web pages do not display as they should. The Post Link function in Facebook uses the Title tag content of a given web page for the wording of the hyperlink it displays and uses the Meta Description tag of a given page for the [...]

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  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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