Bud Light Paintball Airstrike Ad Hijacked By Retailer
January 10, 2010 · Categories: Advertising, Buzz Marketing, Citizen Marketing/Branding, Ecommerce, Link Building, Online Advertising, Online Behavior, Search Engine Marketing, Social Networking, Sports Marketing, Teen Marketing, Video, Video Marketing, Viral Marketing · View Comments
Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them.
One example of this type of content that I failed to mention is television ads for [...]
Innovative Video Game Marketing For Ubisoft’s Assassin’s Creed
October 27, 2009 · Categories: Internet Marketing News, Marketing Trends, Online Advertising, Product Placement, Trends, Video, Video Games, Video Marketing, Viral Marketing · View Comments
This is brilliant.
Video game publisher Ubisoft (one of my favorite publishers, by the way) has commissioned one of the company’s divisions, Hybride, to produce a series of short films set in the Assassin’s Creed video game universe.
Hybride is a special effects outfit whose work includes the movie Sin City. Assassin’s Creed is one of Ubisoft’s [...]
The One Big Thing: Real-Time Conversational Context In Search – The Twitter Search Deals
October 23, 2009 · Categories: Buzz Marketing, Consumer Generated Media, Conversational Marketing, Internet Branding, Internet Marketing News, Lifestreaming, Marketing Trends, Micromarketing, Online Behavior, Online Communication, Online PR, Reputation Management, Search Engine Marketing, Social Networking, Technology, Trends, Viral Marketing · View Comments
The One Big Thing you need to know about this week is that Google and Bing have cut deals for access to real-time conversation data from Twitter (in the case of Google) and both Twitter and Facebook (in the case of Bing).
Bing already has a beta implementation of Twitter search up and running at bing.com/twitter.
While [...]
Convergence: Bacon, Social Media Breakfast, The State Fair & Conan O’Brien
August 27, 2009 · Categories: Conference/Event, Conversational Marketing, Internet Marketing News, Minnesota, Online PR, Search Engine Marketing, Social Networking, Video, Video Marketing, Viral Marketing · View Comments
One of my favorite events to attend is Minneapolis/Saint Paul’s Social Media Breakfast gatherings every month: I always get two of my favorite things: bacon & social media.
Tomorrow’s gathering will be held at the State Fair and it just so happens that I’ve been working on a social media campaign that involves the State [...]
Babes On Skates: Evian’s TV Ad Campaign Minus The Television
July 11, 2009 · Categories: Advertising, Internet Branding, Video, Video Marketing, Viral Marketing · View Comments
During a week in which Michael Jackson’s death dominated not just the news, but also online video viewing, Evian’s deliberate attempt at creating a viral video has succeeded to the tune of 3.8 million views.
Their clip depicting babies break dancing on roller skates includes, as Mashable points out, two successful elements: Babies and odd situations:
While [...]
Microblogging Fragmentation & How Yahoo Can Get Game With A Flickr Of The Switch
May 28, 2009 · Categories: Blog Marketing, Conversational Marketing, Graphics/Imagery, Lifestreaming, Marketing Trends, Micromarketing, Mobile Marketing, Music Marketing, Online Behavior, Photo Sharing, Social Bookmarking, Social Networking, Statistics, Text Messaging, Trends, Video Marketing, Viral Marketing, Web 2.0 · View Comments
Microblogging is clearly here to stay, despite speculation that Twitter has jumped the shark. The function of microblogging has been adopted by LinkedIn, Facebook, MySpace and most recently, FriendFeed.
With Twitter as the clear leader, these are the big five. Here’s a chart of their visits during the past three months. It should be noted [...]
Charlene Li Presentation: Social Media For Businese
May 13, 2009 · Categories: Blog Marketing, Citizen Marketing/Branding, Conference/Event, Consumer Generated Media, Conversational Marketing, Social Networking, Viral Marketing · View Comments
Some of the statistics are a tad out of date on this presentation but there’s still a lot of good stuff, including business social media examples:
Social Media Marketing Summit Keynote, Oct. 1 2008
View SlideShare presentation or Upload your own. (tags: li charlene)
Google Kickin’ It Old Skool
May 12, 2009 · Categories: Advertising, Buzz Marketing, Internet Marketing News, Mobile Marketing, Online Advertising, Online Behavior, Search Engine Marketing, Technology, Video, Video Marketing, Viral Marketing · View Comments
The company that became a household name based purely on word-of-mouth is about to run television ads for their Chrome browser.
The company has been trying to grab a share of the market since Chrome was released through links on their online properties, to “viral” content like these comic books:
And these videos:
The irony is too [...]
FriendFeed’s New Real-Time Design
May 1, 2009 · Categories: Blog Marketing, Consumer Generated Media, Conversational Marketing, Lifestreaming, Marketing Trends, Micromarketing, Online Communication, RSS/XML, Social Bookmarking, Social Networking, Trends, Video, Viral Marketing · View Comments
Making Your Content Facebook-Friendly
March 3, 2009 · Categories: Advertising, Blog Marketing, Conversational Marketing, Internet Branding, Local Internet Marketing, Micromarketing, Minnesota, Online Advertising, Search Engine Marketing, Social Bookmarking, Social Networking, Usability, Viral Marketing, Web Design/Development · View Comments
I’ve noticed when posting links to my Facebook account that some web pages do not display as they should. The Post Link function in Facebook uses the Title tag content of a given web page for the wording of the hyperlink it displays and uses the Meta Description tag of a given page for the [...]




