Using Analytics To Investigate, Evaluate & Decide

This is a presentation my Tunheim Partners colleagues Noelle Hawton, Natalie Wires and I gave this morning before the Minnesota Council on Nonprofits Communicator workshop series. Find the links for this presentation below. View more presentations from Tunheim Partners. Google: Google Analytics Google Trends Google Insights for Search Google AdPlanner Google Feedburner Google Webmaster Central Google Local Business Center YouTube ClickTale CrazyEgg Technorati Backtype Facebook Twitter Twitter Search Ad.ly Tweet Reach Twitter Grader Bit.ly Yahoo: Flickr Site Explorer Constant Contact MailChimp Team [...]

Search Engine Optimization For Newspapers Presentation

This is the presentation I gave today for the Minnesota Newspapers Association conference in Bloomington. Here’s a link to the power searches I promised (basic, advanced, power searches) and another link to the Newspaper SEO tips.

Newspaper SEO

[/caption] In preparation for my presentation on Search Engine Optimization for Newspapers before the Minnesota Newspaper Association conference today, I compiled a few tips, in no particular order, for newspapers to keep in mind when optimizing their sites: URL Optimization: Include keywords in the URL structure: Use keywords for category sections: [...]

Generation V: How They Read & Research Online

I’m going to start calling the generation that follows the Millennials, Generation V, as coined by Gartner. I need a handy reference to people born between 2003 and 2023 because I’ve been thinking more and more about what they will look like and Generation V(irtual) sounds about as reasonable a name as I’ve heard. [...]

The Wire – WCCO TV’s Innovative Collaborative Journalism Project

I haven’t been shy about my admiration for the work that John Daenzer, WCCO TV’s Director of New Media, is doing over at the station. He is, I think, one of the unsung stars in Minnesota’s digital universe. (I should note here that my company, Tunheim Partners, has done work for WCCO TV in the [...]

Stickiness 2.0: Toolbars Are The New Frames

Toolbars are not really new–Google & Yahoo have offered software that installs their toolbar as a browser add-on for years–but we are increasingly seeing toolbars pop-up that need no installation and are part and parcel of a given Web site or service. They are, in effect, the new HTML Frames.

Firefox 3.5 – Video Tour

The new version of Firefox focuses heavily on security but also includes many new customization features. The most significant feature from my point of view is the ability to embed links within videos; this makes product placement on the Web viable. Firefox 3.5 Video Tour Firefox 3.5 Embeddable Video Links Support

The One Big Thing: Google Wave

Just when it looked like the big news for the week was going to be Microsoft’s announcement of their latest attempt to grab search market share with Bing, Google comes in and rains all over their parade. So, then, The One Big Thing you need to know about this week is Google Wave. Earlier this [...]

I’m Over Here! Telling Search Engines About Your Blog

Yesterday I discussed how I screwed up and lost the domain name for my video blog Videolicio.us and as a result had to buy a new domain, Videolicious.tv, and start rebuilding my traffic from scratch. Here, then, begins a series of posts about how to market a blog. I will document my progress as I try [...]

Google Analytics & Website Optimizer

Understanding your Web site’s traffic is an essential element of any online effort. I love Google Analytics because it is a very sophisticated analytics service, it’s free, and it integrates with Google’s other great tools like AdWords and AdSense. If you’re not using it, I’d consider doing so. Deepak Kumar’s talk on Google Analytics and Website [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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