The Wire – WCCO TV’s Innovative Collaborative Journalism Project

I haven’t been shy about my admiration for the work that John Daenzer, WCCO TV’s Director of New Media, is doing over at the station. He is, I think, one of the unsung stars in Minnesota’s digital universe. (I should note here that my company, Tunheim Partners, has done work for WCCO TV in the [...]

NHL Gets Online Video Marketing

The innovations in online politics typically come from the underdogs, those who have a lot to gain and little to lose from experimenting and taking risks. It would appear that the same principle holds true in sports marketing. The NFL and Major League Baseball practice content lockdown by tightly controlling their video content online and [...]

MinnPost Continues To Experiment With Online Advertising Formats

First there was the microsponsorship of David Brauer’s blog at MinnPost, Braublog. Now MinnPost is experimenting with “Real Time Ads,” essentially creating ad inventory for advertisers’ RSS feeds. The concept is not new but MinnPost’s experiment will give us a local example that will fun to watch. Publisher Joel Kramer discusses the experiment:

The Real-Time Web Inches Closer To Reality: Facebook’s Live Stream Box

Anyone who has observed online behavior with the advent of microblogging will have noticed that people will often converse online during live events such as football games or political speeches or television talent shows. I have long contended that the last bastion of appointment television is the live event or breaking news. Facebook appears to be [...]

The One Big Thing: Google Wave

Just when it looked like the big news for the week was going to be Microsoft’s announcement of their latest attempt to grab search market share with Bing, Google comes in and rains all over their parade. So, then, The One Big Thing you need to know about this week is Google Wave. Earlier this [...]

The One Big Thing: Facebook’s Stream API

The One Big Thing you need to know this week is that Facebook has opened up the activity stream to developers. In the blog post about the Open Stream API, Facebook tells developers: “…you can access the stream on behalf of a user and then filter, remix, and display the stream back to that user however you [...]

Obama’s Multichannel Marketing

I am a big advocate of multichannel marketing. I don’t think you can force people to use the tools you want them to use to consumer your message, you need to talk to them with the tools they like or they just wont notice you. The Obama campaign was impossible to ignore; it was simply everywhere. [...]

Millennials & Micropayments Presentation

Eliza Appert, my colleague from Tunheim Partners, and I will be presenting today at the Minnesota Council on Nonprofits conference, Nonprofits & Government: Partnerships & Policies in a Time of Retrenchment. Our presentation, called Millennials & Micropayments: Social Giving & ePhilanthropy, addresses the unique character of the Millennial generation, their online behavior, and how nonprofits can [...]

Mobile Commerce – iPhone Or T-Mobile G1?

Google Android Phone G1Originally uploaded by JoeyPeter As you probably know, gentle reader, I have been agonizing over whether to get the iPhone to replace my current HTC Wizard Windows Mobile phone or wait for the Google Android phone. The deal-killer for the iPhone thus far has been its lack of copy and paste functionality. Well, [...]

Blog Networks Facebook Application

I just discovered the Blog Neworks Facebook application. You can see the badge in the sidebar to your right. Since I just installed it, I can’t tell you how effective it is but it looks like such a useful app for promoting your blog, I thought I’d share. Anyone can use it as a blogroll [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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