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An Open Letter To Ask.com – Where Is It?

Dear Ask.com: I've been watching your most recent television ads that show off your blended search results by demonstrating a search for "eagles of death metal" and felt compelled to write a blog post about the commercial. First, of course, I had to try out your demonstration search. So I typed "eagles" and out popped some search suggestions from the … [Read more...]

Ask.com TV Ad Targeted To SEMs?

I confess I don't quite understand what Ask.com is trying to do with their current television commercial (I saw it during a recent Colbert Report): Algorithm?!? Who, aside from search engine marketers (SEMs), understands what that means? I seriously doubt they're going to increase their market share among general search engine users with this commercial. So, assuming, of … [Read more...]

The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by veteran marketing and public relations professional David Erickson.

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