Was Richard Sherman's interview rant after his Seattle Seahawks beat the San Francisco 49ers in the NFC Title game a way to generate buzz just as his Beats By Dre commercial was released? I discuss that topic with B.L. Ochman and more during last night's Beyond Social Media Show podcast. [READ: Richard Sherman Is Not A Thug...He's A Marketer.] Other topics we tackled … [Read more...]
B2B marketing post archives for the e-Strategy Content Marketing blog.
Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Fruit of the Loom offers underwear to new hires on LinkedIn; Tampa Bay Rays pitcher answers Twitter critics with an ill-advised rant; HHS Secretary can't explain Obamacare to Jon Stewart; Awesome example of how not to write a book title; Chipotle attacks Big Food with interactive campaign; … [Read more...]
Pledge Week: Give Thanks By Giving Back I am conducting a marketing experiment and I want your help. I have been doing event marketing for Neighbors, Inc., a nonprofit in South St. Paul that, among other things, runs a food shelf. Like many nonprofits, they participate in events as a fundraising tool, one of which is an annual Walk To End Hunger. This events is like many … [Read more...]
Fortune 500 Blogging Adoption, 2008-2012 [CHART] 28% of Fortune 500 companies have public blogs this year [TWEET THIS STAT] That's a 5% increase from 23% in 2011 and 2010 And is up 75% from 2008, when just 16% of the Fortune 500 had public blogs THOUGHT: My standard operating procedure when someone tells me they want to start a blog is to try my damnedest to talk … [Read more...]
eMarketer Writer/Analyst Kimberly Maul's presentation on how B2B marketers are using social media to brand and build awareness for their companies. eMarketer Webinar: How & Why B2B Marketers Are Turning to Social Media View more presentations from eMarketer … [Read more...]
Influential B2B Tech Collateral Eccolo Media 65% of tech decision-makers rated white papers as “very” to “extremely influential” over their purchase decision.68% rated case studies the same way.67% rated podcasts as influential.62% cited video.And 61% said brochures/data sheets were “very” to “extremely influential.” THOUGHT: Among those forms of B2B content, … [Read more...]
TYPES OF VALUABLE MARKETING CONTENT Focus Research LISTEN To The Daily Numbers podcast [MP3] 39% of B2B marketing professionals worldwide consider blog posts the most valuable content type for supporting their marketing objectives. 37% of B2C marketing professionals feel the same way. THOUGHT: Blog posts were the leading content type for both groups, followed by … [Read more...]