Posts Tagged ‘B2B Marketing’
Digital Marketing News This Week
Topics: ‘The Real Facebook Oversight Board’ comprised of industry experts that will try to hold the social network accountable; SEMrush acquires a earned media public relations tool; entertaining B2B advertising; MailChimp evolves into a full-fledged marketing platform; Casey Newton joining the Substack journalism revolution; LinkedIn Stories arrive; TikTok bans fasting app advertising; Google Maps shows COVID 19 hot spots; cancel culture is the new crisis PR; racial justice and brand trust; …and much, much more.
Read MoreIs Richard Sherman's Rant A Beats By Dre Promotion? [VIDEO]
Was Richard Sherman’s interview rant after his Seattle Seahawks beat the San Francisco 49ers in the NFC Title game a way to generate buzz just as his Beats By Dre commercial was released?
Read MoreBurger King Rebranding, Chipotle's Attack On Big Food & A Major League Twitter Rant – Beyond Social Media Show [VIDEO]
Topics on episode 19 of the Beyond Social Media Show: Burger King rebrands as Fries King; Chipotle attacks Big Food, MLB Pitcher attacks Twitter critics; BlendTec destroys iPhones & more!
Read MoreB2B Storytelling
81.5% of B2B Marketers listed engaging & compelling storytelling among the top three elements of effective B2B content.
Read MoreCorporate Blogging & Its Discontents
28% of Fortune 500 companies had public blogs in 2012.
Read MoreHow B2B Marketers Are Using Social Media
eMarketer Writer/Analyst Kimberly Maul’s presentation on how B2B marketers are using social media to brand and build awareness for their companies.
Read MoreB2B Content Marketing
65% of tech decision-makers rated white papers as “very” to “extremely influential” over their purchase decision.
Read MoreBlogging For Business
39% of B2B marketing professionals worldwide consider blog posts the most valuable content type for supporting their marketing objectives.
Read MoreOnline B2B Lead Generation
41% of B2B marketing/IT professionals say personal connections/referrals are their top lead source.
Read MoreQR Codes On Presentations
Do plenty of testing under real-world conditions if you plan on including a QR code in your presentation; here’s an example of why you should.
Read More