Posts Tagged ‘B2C Marketing’
Brand Awareness Statistics, 2012-Present
Sixteen sets of brand awareness statistics from 2012 to present.
Read MoreProduct Discovery Via Influencers
Social media influencers appear to have a more captive audience now than they did at the beginning of the COVID-19 pandemic.
Read MoreTop Reasons Consumers Follow Brands On Social Media
Consumers lean on a number of factors when they are looking for new accounts to follow or like on social media.
Read MoreB2C Digital Marketing Spend To Rise In 2021
Gartner’s 2020-2021 CMO Spend Survey indicates CMOs expect B2C digital marketing budgets to rise in 2021.
Read MoreAppeal Of Pausing Consumer Subscription Services
With an estimated 27.4 million US consumers at risk of canceling at least one subscription in the next 6 months, subscription services are looking for effective ways to retain subscribers – and according to research from Recurly, a pause feature could be one productive approach.
Read MoreSocial Media Channels Used By B2B & B2C Marketers
Social Media Examiner’s survey of 5,200 marketers reveals which social media channels B2C and B2B marketers use.
Read MoreWhat Is A Reaction Video?
A reaction video is one where the subject is reacting emotionally to some other video they are watching but it can be more broadly defined.
Read MoreGeneration X [INFOGRAPHIC]
This Generation X infographic reflects many of the attitudes of the generation sandwiched between the Baby Boomers & Millennials.
Read More2019 B2C Content Marketing [INFOGRAPHIC]
This infographic from Digital Marketing Philppines illustrates seven aspects of content marketing for business-to-consumer communication efforts.
Read MoreWhy Companies Use Events [TABLE]
B2B and B2C companies approach events with different goals in mind, though they do share some primary objectives. Both groups look to drive sales revenue as well as educate customers, prospects and attendees, but B2C companies are more focused than their B2B counterparts on raising brand awareness.
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