Does Barack Obama’s Youth Vote Signal A Generational & Political Shift?
January 7, 2008 · Categories: Books, Demographics, Marketing Trends, Micromarketing, Political Marketing, Psychographics, Teen Marketing, Trends · View Comments
I’m more inclined than most people to be optimistic about young voters actually turning out to cast their ballot; specifically, this generation of young voters, the Millennials. I say that because I’ve been paying close attention to generations since reading William Strauss and Neil Howe’s book Generations, which completely changed the way I think [...]




