Mistrust: National Leadership Index 2009
November 11, 2009 · Categories: Interviews, Marketing Trends, Political Marketing, Polls/Surveys, Trends, Video · View Comments
Harvard Kennedy School’s Center for Public Leadership Director David Gergen and Visiting Professor Rod Kramer answer questions about this year’s National Leadership Index. Found at YouTube from HarvardCPL.
Steve Rubel Interviews Mike Slaby, Former CTO Of The Obama Campaign
Those of you who have been following this blog since at least the beginning of the last presidential campaign know how much I admire the work of then-candidate Barack Obama’s online marketing team. This is a fantastic interview Steve Rubel recently conducted with Mike Slaby, the Obama campaign’s CTO; some great insights:President Obama Announces Cybersecurity Policy
Walker Art Center: Designing Obama Panel
May 21, 2009 · Categories: Conference/Event, Graphics/Imagery, Internet Branding, Minnesota, Political Marketing, Video · View Comments
This is a Walker Art Center Panel entitled “Designing Obama” featuring, Scott Thomas and Sol Sender, the graphic designers who created Barack Obama’s presidential campaign logo and moderated by Minnesota’s own Paul Schmelzer.
Paul is editor of the Minnesota Independent, former editor of the Walker Art Center blogs, and blogger at Eyeteeth, which you should read. [...]
The One Big Thing: White House Social Media
May 8, 2009 · Categories: Blog Marketing, Conversational Marketing, Direct Marketing, Internet Marketing News, Micromarketing, Mobile Marketing, Online Communication, Online Strategy, Photo Sharing, Podcasting, Political Marketing, Social Networking, Video, Video Marketing, Videocasting, Web 2.0 · View Comments
The One Big Thing you need to know this week is that the Obama Administration has continued their eGovernance initiatives.
In addition to the White House blog, the administration has established a White House channel on Facebook, MySpace, Twitter, YouTube, Vimeo, Flickr and iTunes. Predictably enough, they’re calling it WhiteHouse 2.0.
As I’ve said before, the Adminstration’s [...]
White House Unveils Flickr Photostream
April 30, 2009 · Categories: Blog Marketing, Graphics/Imagery, Internet Branding, Internet Marketing News, Online PR, Online Strategy, Photo Sharing, Political Marketing, Search Engine Marketing, Social Networking · View Comments
The White House has set up shop on Flickr and is now uploading photos for public consumption. My Tunheim Partners buddy Pat Lilja tipped me off to Flickr account.
The White House is using the creative commons copyright license that allows for redistribution and remixing as long as the photo is accompanied by attribution. Smart move. [...]
The One Big Thing: Federal Government Spending Data Mashups
April 3, 2009 · Categories: Analytics, Internet Marketing News, Local Internet Marketing, Maps, Marketing Trends, Mashups, Online PR, Online Strategy, Political Marketing, RSS/XML, Trends · View Comments
The One Big Thing you need to know this week is that, as the Google Public Policy blog demonstrates, federal government agencies and politicians are beginning to mashup spending data to help the public visualize how that money is spent.
Last month I discussed the XML data reporting requirements that were included in the stimulus bill [...]
From Facebook Video to Whitehouse.gov: President Obama Crowdsources American Economic Priorities
March 25, 2009 · Categories: Direct Marketing, Internet Marketing News, Political Marketing, Social Networking, Trends, Video, Video Marketing · View Comments
About two hours before President Barack Obama’s press conference last night, I saw this update in my Facebook feed:
Here’s the actual video:
Inviting Americans to submit their questions about the economy to the President and giving them a chance to have them addressed not only helps the President burst the White House bubble, it invests those [...]
Barack Obama – Open Source Politics Presentation
March 17, 2009 · Categories: Citizen Marketing/Branding, Conference/Event, Conversational Marketing, Micromarketing, Mobile Marketing, Online Strategy, Political Marketing, Search Engine Marketing, Social Networking, Text Messaging, Video Marketing · View Comments
This is the second half of a presentation Blois Olson and I gave on social media marketing at the University of Minnesota Communicators Forum today. You can find the first half at SlideShare.
Open Source Politics – Barack Obama’s Multichannel Marketing Campaign
View more presentations from Tunheim Partners.
Is Obama Crowdsourcing Accountability, Politics, Or Both?
March 5, 2009 · Categories: Citizen Marketing/Branding, Consumer Generated Media, Maps, Mashups, Minnesota, Online Strategy, Political Marketing, RSS/XML, Technology · View Comments
The media has yet to pick up on this but it’s effect will likely be profound: In a Google Group, Chauncyt posted a message (via Raw Thought) about implementation instructions for the stimulus bill [PDF] that require government agencies to report the money they disburse via RSS.
Significantly, the directive is specific about the type and [...]




