Topics on episode 28 of the Beyond Social Media Show: Microsoft's Smart Bra; SpaghettiOs Pearl Harbor Tweet; 4AutoInsuranceQuote.com exploits Paul Walker's death; Billy Joel plans to play house band for Madison Square Garden; the Smarty Ring; the Anchorman 2 public relations campaign; the Toyota Corolla Collaborator; Punch Pizza raises its own minimum wage; drone coverage of … [Read more...]
MTV’s Online Music Video Marketing Strategy
I was browsing SPIKE (formerly known as iFILM) and came across the video for Billy Joel's song We Didn't Start The Fire. It's a pretty good song but a really good video and the quality is fairly good for a video sharing site: Upon closer inspection, I noticed that it had been uploaded by mtvmusicvideos. So I click on the MTV Music profile and I get a page featuring the … [Read more...]