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eBay’s Crisis Communications Disaster & AMC Catches Fire On Tumblr

Beyond Social Media Show, Episode 49 Worst Cases Internet of Jerks: Googler Scott Jensen aka #iamgoogle McDonald's scary new Happy Meal "ambassador" spurs Twitter storm eBay's underwhelming response to data breach Joke's on former NBA player Ron Harper Worst Cases Multimedia #IAmGoogle Tweets Tweets about "#IAmGoogle" McDonald's #HappyMeal Tweet Say … [Read more...]

Michael Sams’ Reality Show & The Weather Channel’s Twitter Storm [VIDEO]

Beyond Social Media Show, Episode 48 Worst Cases Ann Coulter HateFest: Ding Dong! The Witch is back! Ogilvy India Mocks Shooting of Malala to sell mattresses Subservient Chicken fails to fly Michael Sam's Reality Show - Really?! Weather Channel Heats Up on Twitter Supreme Court Rules Oracle Can Own APIs Best Cases Slacktivism: Websites Give FCC a Slow … [Read more...]

Amazon’s Social Commerce, NFL Draft Content Marketing & The Simpsons LEGOized [VIDEO]

Beyond Social Media Show, Episode 47 Worst Digital Cases LA Times' Website Relaunch Includes Sample Tweets NFL Commissioner Roger Goodell's Twitter Fest Goes Horribly Wrong PayPal Executive Leaves Company After Inappropriate Tweets Chicago Transit Authority's Twitter Q-and-A Goes Off The Rails Best Digital Cases Amazon's Hashtag Commerce NFL Draft & … [Read more...]

NBA’s Racist Owner & A Music Shop’s Smart Content Marketing [VIDEO]

Episode 46 of the Beyond Social Media Show Worst Cases A&W's Clueless Twitter Hashtag Happiness Brussels un-social ReTweet Bingo White House Anti-Rape Campaign is great, but where are the women?< /li> Donald's Sterling's Racist Rant Worst Cases Videos A&W's New Hand- Breaded Chicken Tender Texas Toast Sandwich #ReTweet Bingo 1 Is 2 Many … [Read more...]

Rolling Stone Misreads The Constitution & IKEA Pops Up A Train [VIDEO]

During episode 43 of the Beyond Social Media Show, David Erickson and B.L. Ochman discuss the Social Media Song featured at the Social Media World Summit; the Heartbleed bug; Rolling Stone magazine's historically-inaccurate cover; Richard Branson's search for his inspiration for Virgin Galactic; IKEA's popup store on a train; Fabrege's egg hunt; Minnesota Vikings content … [Read more...]

Facebook’s Oculus Rift Acquisition & Gwyneth Paltrow’s Conscious Uncoupling Blog

During episode 41 of the Beyond Social Media Show, David Erickson and B.L. Ochman discuss how not to implement a Facebook contest; Caribou Coffee's aggressive upselling; Taco Bell's waffle phones; Clear Channel's QR code billboards; Gwyneth Paltrow's "Conscious Uncoupling"; LEGOs social media; Zappos Instagram personal shopper; 3D printing; Facebook's acquisition of Oculus … [Read more...]

Groupon’s Presidential Pretender & Girl Scout Cookie Munchies [VIDEO]

During episode 36 of the Beyond Social Media Show, David Erickson and B.L. Ochman dicsuss the Hot Pockets recall; the Lego Braille printer; DHL's punking stunt; the Rogers High School social media controversy; Groupon's curious celebration of a non-president; TripCase's mobile app fail; David's first week with Google Glass; NowThisNews' Instagram curation; LinkedIn's publishing … [Read more...]

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by veteran marketing and public relations professional David Erickson.

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