Book Review: How We Decide

December 24, 2009 · Categories: Books, Interviews, Neuromarketing, Video · View Comments 
I have been increasingly reading about neuroscience as it applies to communication generally and how the brain processes information and makes decisions on that information, specifically. It is important to understand why people, against all evidence to the contrary, persist in believing some thing that is demonstrably wrong: That President Obama is not a citizen, [...]

Traditional Media’s Future

Newspaper, magazine and broadcast media continue to lose audience and revenues to new forms of content that sprout up daily in digital forms. With a 45-year career in the media industry, Grimes will highlight important industry trends, examine changing business models, and talk about social, environmental and economic impacts of the changing media landscape. Found [...]

Online Personas – Commonweath Club Panel Discussion

I stumbled across this panel discussion on Fora.tv between Robin Harper, the Vice President of Community for Second Life; Facebook founder and CEO, Mark Zuckerberg; Shawn Gold, Senior Vice President of MySpace; and Reid Hoffman, a founder and CEO of LinkedIn. The panel was held on November 30th, 2006, at the Commonwealth Club in San Francisco, [...]

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