comScore Archives - e-Strategy

Mobile Europe

Linda Abraham, Chief Marketing Officer at comScore, discusses the current mobile landscape in Europe.

Social Media Marketing For Brands

comScore’s Mike Rich discusses how social media brand impressions reach Fans and Friends throughout Facebook, as opposed to just on brand Fan pages.

Twitter Traffic Up 9% After Google Real-Time Search Launch

ComScore data show the number of unique visitors to Twitter increased by 9 percent from December 2009 to January 2010. The 21.79 million unique Twitter visitors in January was an all-time high, just over the 21.25 million visitors that comScore tracked in July 2009.

Google AdWords Adds Demographic Targeting

Google has added a demographic targeting feature to their AdWords search engine advertising program.