consumer attitudes
Interpreting Likes: Self-Interested, Aspirational & Altruistic Liking
46% Like a brand they have no intention of buying from.
Read MoreCustomer Service Is The New PR
AVERAGE CALL HOLD TIME BY RETAILER Stella Service Only 21 of the Internet’s top 100 retailers connect shoppers directly to a live agent. Consumer Reports 71% of shoppers become extremely irritated when they cannot reach another human being on the phone. 67% of them got so frustrated they hung up the phone without resolving their…
Read MoreBrand Talk Talk Talk Talk Talk
28% of online consumers say social network communication by brands should be conducted once a month or less.
Read MoreAffluent Millennials
81% of affluent millennials use Facebook every day.
Read MoreMillennials Talk About Brands They Like
Students at the University of California-Irvine discuss the brands that “get” student. They mention Apple, Nike, Wendy’s, and Chipotle as their favorites.
Read MoreThe Psychology Of Prices
If you think that you know how to work a sale, are a pro at salary negotiations, and got a great deal on your latest car purchase — well, maybe you are. Or maybe you’ve been fooled.
Read MoreThe Paradox Of Choice – Barry Schwartz
Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz’s estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied.
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