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Interpreting Likes: Self-Interested, Aspirational & Altruistic Liking

Graphic - Facebook Liking Behavior

The Psychology Of Liking Brands 46% Like a brand they have no intention of buying from 52% of those people want a free item 46% like but cannot afford a brand's products 24% liked a brand to help out a friend THOUGHT: For all of the increasingly in-depth and sophisticated analytics online communication platforms have generated, interpreting user behavior … [Read more...]

Customer Service Is The New PR

AVERAGE CALL HOLD TIME BY RETAILER Stella Service Only 21 of the Internet’s top 100 retailers connect shoppers directly to a live agent. Consumer Reports 71% of shoppers become extremely irritated when they cannot reach another human being on the phone. 67% of them got so frustrated they hung up the phone without resolving their issue at all. THOUGHT: These may … [Read more...]

Brand Talk Talk Talk Talk Talk

CONSUMERS PREFER INFREQUENT BRAND COMMUNICATIONS ON SOCIAL MEDIA ROI Research and Performics 28% of online consumers say social network communication by brands should be conducted once a month or less. 26% say once a week or less. Only 3% say more than once a day. 7% say daily. THOUGHT: That low rumbling sound you hear is the herd of marketers stampeding to … [Read more...]

Affluent Millennials

Monied Millennials' Online Behavior [PRESENTATION]: Source: L2 81% of affluent millennials use Facebook every day. That's twice the proportion who read newspapers (45%) or watch TV (44%) daily. 25% said they use mobile devices to access social media. A majority say social media plays an important role in their consumer decisions. 63% use social media to engage … [Read more...]

Millennials Talk About Brands They Like

Students at the University of California-Irvine discuss the brands that "get" student. They mention Apple, Nike, Wendy's, and Chipotle as their favorites. Found at YouTube from MobileYouth. … [Read more...]

The Psychology Of Prices

via sciencefriday.com If you think that you know how to work a sale, are a pro at salary negotiations, and got a great deal on your latest car purchase -- well, maybe you are. Or maybe you've been fooled. Maybe you only think you got a great deal. In this segment, we'll talk with William Poundstone, author of the new book "Priceless," about the psychology of pricing. From that … [Read more...]

The Paradox Of Choice – Barry Schwartz

Psychologist Barry Schwartz takes aim at a central tenet of western societies: freedom of choice. In Schwartz's estimation, choice has made us not freer but more paralyzed, not happier but more dissatisfied. Found at TED. … [Read more...]

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The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by veteran marketing and public relations professional David Erickson.

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