Cool Tools
Beyond Social Media Podcast: Mizuno Filibuster Shoes, Clorox Thinks Dad’s Are Dolts & Google Glass’ Earned Media Strategy [VIDEO]
This episode: Texas state Senator Wendy Davis’ Mizuno filibuster, Clorox dissing dads & Google’s earned media strategy for Google Glass.
Read MoreBeyond Social Media Podcast: Nik Wallenda, Men’s Warehouse & Short Form Video [VIDEO]
This episode: Nik Wallenda’s Grand Canyon tense tightrope; Men’s Warehouse boardroom battle; Instagram, Vine, Google Glass & the rise of short form video.
Read MoreBeyond Social Media Podcast: Social Customer Service, Kraft v. Putin, The Sports App I Want [VIDEO]
This episode: Social customer service, Kraft’s Super Bowl ring, bizarre Tic Tac ad, Marriot’s Millennials, Dumb Ways To Die game, Burberry’s Kiss App, Astronaut Abby, Google’s Project Loon & Alien Text Messages.
Read MoreBeyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry’s & Real-Time Photoshopping [VIDEO]
This episode: PETCO’s inadequate response to the death of a customer’s dog; Ben & Jerry’s crowdsourced flavors & Adobe’s real-time Photoshopping campaign.
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