During the fourth Google Hangout episode of Beyond Social Media, Albert Maruggi, B.L. Ochman and I discuss Mizuno's late response to the online buzz created when Texas state Senator Wendy Davis wore their shoes during her marathon abortion bill filibuster; we chat about blogger relations and mistargeted press releases; we examine Clorox's deleted blog post that denigrated dads; … [Read more...]
Beyond Social Media Podcast: Nik Wallenda, Men’s Warehouse & Short Form Video [VIDEO]
During the third Google Hangout episode of Beyond Social Media, B.L. Ochman and I discuss Nik Wallenda's tightrope trip across the Grand Canyon on the Discovery Channel and Reality TV; George Zimmer & Men's Warehouse public relations fiasco; Wal-Mart protesters protest Yahoo!'s Marissa Mayer; a very clever suicide prevention ad campaign; the Foursquare Time Mahcine; the … [Read more...]
Beyond Social Media Podcast: Social Customer Service, Kraft v. Putin, The Sports App I Want [VIDEO]
During the second Google Hangout episode of Beyond Social Media, B.L. Ochman, Albert Maruggi and I discuss social media customer service in general and iStockPhoto's customer service in particular; the fallout over New England Patriots owner Robert Kraft's stolen Super Bowl ring story; a bizarre, unsanctioned Tic Tac ad; Marriot's play for Millennials; in the When Things Go … [Read more...]
Beyond Social Media Podcast: PETCO, Training Dog Owners, Ben & Jerry’s & Real-Time Photoshopping [VIDEO]
B.L. Ochman, Albert Maruggi and I switched from BlogTalkRadio to Google Hangouts for the most recent episode of the Beyond Social Media podcast. In this episode, we discuss PETCO's inadequate response to the death of a customer's dog at the hands of one it it's trainers; a campaign to train dog owners to clean up after their dogs; Turkey's communication clamp down; Disney's … [Read more...]