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Cost Per Action

YouTube Skippable Video Ads

Google Introduces Cost Per Action Video Ads Google is rolling out skippable video ads for YouTube that which early results suggest garner view-through rates of 20-70%. Advertisers are only charged when viewers actually watch an ad. THOUGHT: Performance-based advertising is the future of advertising pricing. As advertisers expect more proof for their dollar, what does … [Read more...]

The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by veteran marketing and public relations professional David Erickson.

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