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Consumers Finding & Sharing Daily Deals

Consumers Finding & Sharing Daily Deals

Factors That Influence Daily Deal Purchases From Local Businesses 54% of daily deal subscribers would share a deal simply because it's great, regardless of whether or not they are current customers [TWEET THIS STAT] 45% would share a deal because they think their friends would like it [TWEET THIS STAT] 34% are more likely to share deals from businesses of which they are … [Read more...]

eCommerce To Grow Over Bricks & Mortar This Year

HOLIDAY ECOMMERCE SALES LOOKIN' UP eMarketer LISTEN To The Daily Numbers podcast [MP3] eMarketer estimates that US retail eCommerce holiday-season sales will rise 16.8% this year. Accounting for $46.7 billion. THOUGHT: People are looking to save wherever they can, both time and money, and it is getting easier to do both. The most obvious way to address both is to … [Read more...]

Benefits Of The Daily Deal

WHY SMALL BUSINESSES DO DAILY DEALS MerchantCircle Only 9.4% of businesses have offered a daily deal with a group buying site. But 77% of those businesses said they would do so again. Of those, 58% said it was effective for customer acquisition. 24.3% even turned a profit. THOUGHT: The Daily Deals have certainly caught the attention of consumers...and the … [Read more...]

Daily Deals Online Behavior

THE DAILY DEALS Ipsos OTX MediaCT US adult Internet users subscribe to an average of almost three daily or weekly shopping emails or newsletters. 60% read these emails at least once a day. 56% of Internet users subscribe to at least two of the emails. Among those who subscribe to at least two, 61% said they read all of the messages. Less than a quarter … [Read more...]

The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by David Erickson, VP of Online Marketing at Minneapolis Public Relations firm, Karwoski & Courage.

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