Conversational Marketing Presentation

For The Minnesota Council Of Nonprofits Technology Conference – 3/27/08 This is the presentation my Tunheim Partners colleague Pat Lilja and I gave to the Minnesota Council of Nonprofits annual technology conference this year: | View | Upload your own

Marketing To Millennials Presentation

This is a presentation for a seminar Pat Lilja, my colleague at Tunheim Partners, and I conducted on Wednesday for some public health people who are interested in how to reach the Millennial generation. We will have video of the session soon.

Does Barack Obama’s Youth Vote Signal A Generational & Political Shift?

I’m more inclined than most people to be optimistic about young voters actually turning out to cast their ballot; specifically, this generation of young voters, the Millennials. I say that because I’ve been paying close attention to generations since reading William Strauss and Neil Howe’s book Generations, which completely changed the way I think [...]

Hispanics/Latinos Online

I’ve written before about the importance of identifying your audience and conducting market research to determine their attitudes and behavior before implementing any Internet marketing effort. Here’s an example of what you can pull together with data that’s freely available online: Hispanic/Latino Americans Online Profile Summary Hispanic Americans are increasingly going online; one third of them are [...]

Map Of Religious Denominations In The US

We hear a lot about values and faith-based communities but usually it is in a polarized political context, so it’s easy to tune it out. But there’s no denying that one’s religious outlook informs much of how a person views any other issue. It is important, therefore, for marketers to understand the religious context within [...]

E-Mail Marketing

In November of last year, the e-mail marketing service provider EmailLabs released interesting survey results on an often overlooked aspect of email usage: The "preview pane." The preview pane is that portion of many email programs such as Microsoft’s Outlook that shows a "preview" of the full message, i.e. the first lines of the text of [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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