Conversational Marketing Presentation
April 1, 2008 · Categories: Conference/Event, Demographics, Online Behavior, Online Communication, Statistics, Web 2.0 · View Comments
For The Minnesota Council Of Nonprofits Technology Conference – 3/27/08
This is the presentation my Tunheim Partners colleague Pat Lilja and I gave to the Minnesota Council of Nonprofits annual technology conference this year:
| View | Upload your own
Marketing To Millennials Presentation
February 29, 2008 · Categories: Blog Marketing, Demographics, Instant Messaging, Mobile Marketing, Online Behavior, Online Communication, Online PR, Online Strategy, Photo Sharing, Podcasting, Psychographics, Social Bookmarking, Social Networking, Statistics, Teen Marketing, Text Messaging, Video Games, Viral Marketing, Web 2.0 · View Comments
This is a presentation for a seminar Pat Lilja, my colleague at Tunheim Partners, and I conducted on Wednesday for some public health people who are interested in how to reach the Millennial generation. We will have video of the session soon.
Does Barack Obama’s Youth Vote Signal A Generational & Political Shift?
January 7, 2008 · Categories: Books, Demographics, Marketing Trends, Micromarketing, Political Marketing, Psychographics, Teen Marketing, Trends · View Comments
I’m more inclined than most people to be optimistic about young voters actually turning out to cast their ballot; specifically, this generation of young voters, the Millennials. I say that because I’ve been paying close attention to generations since reading William Strauss and Neil Howe’s book Generations, which completely changed the way I think [...]
Hispanics/Latinos Online
June 29, 2007 · Categories: Demographics, Online Behavior, Polls/Surveys, Statistics · View Comments
I’ve written before about the importance of identifying your audience and conducting market research to determine their attitudes and behavior before implementing any Internet marketing effort. Here’s an example of what you can pull together with data that’s freely available online:
Hispanic/Latino Americans Online Profile Summary
Hispanic Americans
are increasingly going online; one third of them are [...]
Map Of Religious Denominations In The US
April 19, 2006 · Categories: Demographics, Local Internet Marketing, Maps, Minnesota, Political Marketing, Statistics, Tools · View Comments
We hear a lot about values and faith-based communities but usually it is in a polarized political context, so it’s easy to tune it out. But there’s no denying that one’s religious outlook informs much of how a person views any other issue. It is important, therefore, for marketers to understand the religious context within [...]




