McDonald's appears to be getting a jump start on Valentine's Day with a new commercial that employs a catch pop-sounding tune coupled with a cute animated story that matches archenemies with the chorus of "Love is endless." Archenemies range from the mundane (postman vs dog) to the cinematic (Dorothy vs the Wicked Witch of the West) to the political (donkey vs elephant) to … [Read more...]
Beyond Social Media Podcast: Social Customer Service, Kraft v. Putin, The Sports App I Want [VIDEO]
During the second Google Hangout episode of Beyond Social Media, B.L. Ochman, Albert Maruggi and I discuss social media customer service in general and iStockPhoto's customer service in particular; the fallout over New England Patriots owner Robert Kraft's stolen Super Bowl ring story; a bizarre, unsanctioned Tic Tac ad; Marriot's play for Millennials; in the When Things Go … [Read more...]