DVR Dayparting: Source: Nielsen 49% of time-shifted primetime broadcast programming is played back the same day it was recorded. 88% is played back within three days. Programs that are broadcast at 8 PM are more likely to be played back later the same day (57%). Those that air at 9 PM and 10 PM are less likely to be played back the same day (45% and 33%, … [Read more...]
The End Of Television Advertising
I've been thinking a lot about television advertising because I haven't really been paying that much attention to TV ads lately. I am a big fan of good TV ads but the problem is now, if I want to watch one, I have to remember to push Play as I'm skipping through them on my DVR. My current media diet is almost entirely time-shifted. About the only things I'm certain to watch … [Read more...]