Electronic Arts Articles

Is Richard Sherman’s Rant A Beats By Dre Promotion? [VIDEO]

By David Erickson | January 23, 2014

Was Richard Sherman’s interview rant after his Seattle Seahawks beat the San Francisco 49ers in the NFC Title game a way to generate buzz just as his Beats By Dre commercial was released?

Beyond Social Media: Simcity Fail, Dove’s “Real” Beauty & NBA’s Social Slam Dunk [PODCAST]

By David Erickson | March 13, 2013

This week’s highlights: Electronic Arts’ Simcity Fail; Dove’s “Real” Beauty App; Old Spice’s Director Of Marketing: Mr. Wolfdog; NBA’s Social Slam Dunk & more.