Domain Name Strategy – Follow Up

Last Tuesday I discussed a domain name problem I ran into after I was interviewed for Future Tense about the Minneapolis bridge collapse and they omitted the hyphen from this blog’s address when they cited it on air: They said estrategyblog.com rather that e dash strategy blog dot com. Because I had not yet bought the [...]

e-strategyblog.com vs. estrategyblog.com

Case Study: Domain Name Strategy Hyphens in domains are problematic when it comes to earned media, online or off.  A perfect case in point presents itself to me today. As I posted minutes ago, yesterday I gave a radio interview to a reporter from Minnesota Public Radio for the Future Tense program about citizen journalists’ role covering [...]

Future Tense Interview On Minneapolis Bridge Collapse

Today’s edition of Minnesota Public Radio’s Future Tense program features yours truly. I gave the interview yesterday and I must’ve talked to the reporter for a good 15 to 20 minutes. I don’t know why, but I’m always surprised at the amount of stuff that gets left on the cutting room floor. Certainly, a lot [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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