The One Big Thing: Follow The Data

Photo courtesy of theeerin. In this mashed-up and syndicated online world, the The One Big Thing you need to know for preparing for the increasingly local and mobile Web is Follow The Data. Have you taken a good look at your business data online? Just the essentials: Who, What, Where, When? Any business that relies on local, feet-on-the-ground [...]

Trend: Haul Videos

Haul videos are the democratization of the home shopping network. They typically feature teen girls just back from the mall, shopping bag in hand, gushing over their purchases (or “haul”) to their webcam to be uploaded to YouTube for the world to see. Haul videos are funny, a little weird, and they’re the latest thing. The following [...]

Google Shopper

Mashable reports on Google’s release of the Android app and ShopSavvy competitor, Google Shopper. Found at YouTube from Google.

Bud Light Paintball Airstrike Ad Hijacked By Retailer

Last week I discussed how the advertising industry can revitalize itself by focusing on creating commercial content that is compelling in and of itself rather than content that tries to dupe consumers or is designed to be forced upon them. One example of this type of content that I failed to mention is television ads for [...]

Swoopo: A Cleaner, Easier-To-Use eBay?

November 13, 2009 · Categories: Direct Marketing, Ecommerce, Technology, Video · View Comments 
Does eBay have some serious competition on their hands? I dunno, but Swoopo sure seems like a good candidate. The site auctions high-end merchandise in a very innovative fashion:

Interview: Allison Kaplan, AliShops.com

September 18, 2009 · Categories: Interviews, Minnesota, Video · View Comments 
I sat down with Pioneer Press Savvy Shopper columnist Allison Kaplan (a client) yesterday to talk about her guide to Twin Cities shopping, AliShops.com and her other online endeavors: You can find Allison online at: AliShops.com AliShopsBlog.com Her Savvy Shopper column for the Pioneer Press At Twitter On Facebook On on FM 107.1’s Shop Girls show

ClickThrough: Clickable Video Enables Product Placement eCommerce

From Beet.tv’s Blip channel: “The idea of clicking on a sweater your favorite TV character is wearing has long been held out as a promised land of interactivity. Now, the two-year-old interactive video startup ClikThrough said its technology is enticing Web users to watch videos longer by giving that very option: The average user clicks [...]

Best Buy Augmented Reality Ad (3D) Demonstration

Best Buy is experimenting with augmented reality in their advertising. They are distributing circulars in newspapers which instruct you to visit a Web site with a webcam-enabled computer to activate the ad. You can get the flier from the Web site (BestBuyIn3D.com), print it out (it only works in color), and show it to your [...]

Virtual Retail

Stuart Dobson at Future Blogger had an interesting post last year about how virtual reality technology might affect retail. Found at YouTube via Future Blogger from saptv.

Benefits Of Social Networking For Small-Business Owners – Interview Notes

June 30, 2009 · Categories: Interview Notes, Social Networking · View Comments 
This is a response to a columnist who asked: “Is online networking (Facebook, LinkedIn, Twitter, etc.) more effective than formal in-person networking (i.e., BNI, LeTip, etc.) or it is a question of totality?” I don’t know that social networking is either more or less effective than in-person marketing so as much as it is different. I [...]

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