Beyond Social Media Show, Episode 66 During episode 66 of the Beyond Social Media Show, David and BL discuss Likegating, Facebook anonymity, the Hong Kong protesters circumvention of censors, GoPro's partnership with the NHL, Marriott's virtual experiential marketing, and much, much more. Worst Cases Gestation - Bar For Pregnant Women Eileen Fisher Facebook Like … [Read more...]
Target’s Falling For You Branded Entertainment Campaign
Attitudes Toward Retail Product Videos 52% of online product video viewers are more confident in that product prior to purchasing it online 44% are more engaged with the retailer or brand as a result of watching their product videos 37% purchase more products on websites that feature product videos THOUGHT: Six years ago I wrote a piece called The End Of … [Read more...]
Online Fashion Marketing
I was struck by a few lines from Cathy Horyn's New York Times article last Thursday, Fashion Is Two Clicks Behind. Horyn speculates about how fashion pioneer Coco Chanel would market her products were she alive today: She would have a reality show, casting her lovers in supporting roles. Through her blog, CocoDope.com, she would not only acquire a dedicated audience, but … [Read more...]