Google Buzz Demonstration

Google announced Google Buzz today, their integration of social accounts and online conversations with Gmail. TechCrunch has a rundown, here’s Mashable’s coverage, here’s ReadWriteWeb’s coverage, and here’s Google’s own blog post about Buzz.  Here’s a video demo of Google Buzz. Found at YouTube from Google. UDPATED: 2/9/2010 3 P.M. Google Buzz on a mobile device. Found at [...]

Yahoo! & Me

I’ve been thinking about long-term relationships with brands and how they’ve changed over the years as a result of online communications and, specifically, how that has allowed some brands to become integrated into much of our existence. My relationship with a brand of football cleats is developed when I shop for them and it is reinforced [...]

Microblogging Fragmentation & How Yahoo Can Get Game With A Flickr Of The Switch

Microblogging is clearly here to stay, despite speculation that Twitter has jumped the shark. The function of microblogging has been adopted by LinkedIn, Facebook, MySpace and most recently, FriendFeed. With Twitter as the clear leader, these are the big five. Here’s a chart of their visits during the past three months. It should be noted [...]

The One Big Thing: White House Social Media

The One Big Thing you need to know this week is that the Obama Administration has continued their eGovernance initiatives. In addition to the White House blog, the administration has established a White House channel on Facebook, MySpace, Twitter, YouTube, Vimeo, Flickr and iTunes. Predictably enough, they’re calling it WhiteHouse 2.0. As I’ve said before, the Adminstration’s [...]

White House Unveils Flickr Photostream

The White House has set up shop on Flickr and is now uploading photos for public consumption. My Tunheim Partners buddy Pat Lilja tipped me off to Flickr account. The White House is using the creative commons copyright license that allows for redistribution and remixing as long as the photo is accompanied by attribution. Smart move. [...]

Barack Obama’s Use Of Social Networking

Perhaps the single most important ingredient to Obama’s online success was his campaign’s thorough understanding of social networks. That understanding is unsurprising, given, as I said in a previous post, Chris Hughes, a former Facebook founder, ran Obama’s new media campaign. But it is probably the single most significant factor in the monumental strides the [...]

Data Portability Is Bassackwards

While it is encouraging to see the movement toward data portability with such initiatives as OpenSocial,  am I the only one who thinks the framing of the notion is bassackwards? While I’m all for being able to take my social network profile with me and plug it in wherever I want to, my data should [...]

The Tactical Marketing Utility Of Social Networking Sites

The more I use social networking sites like Facebook, MySpace, LinkedIn, and even Flickr and YouTube, the more impressed I become with their usefulness as tactical Internet marketing tools. The ease with which you can find like-minded people with these sites is pretty breathtaking. The ability to precisely define a demographic target audience is particularly fine [...]

Microsoft To Acquire Yahoo!?

The New York Times is reporting that Microsoft has offered to buy Yahoo! for $44.6 billion. If Yahoo! accepts the offer, the deal is not merely significant, it’s a blockbuster. Google has been far and away the dominant search engine since, what, 1999? That market share dominance has translated into enormous search engine advertising riches that [...]

Punch Pizza Flickr Photo Contest Campaign

Punch Pizza was in the process of getting their web site built when they came across a blog post by local pizza blogger Aaron Landry that was mildly critical of Punch for prohibiting him from taking a photograph of their pizza oven, as was wren at Flickr. Landry’s post led them to Flickr and they realized [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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