Can we agree that Super Bowl advertising has jumped the shark? That though the Big Game may remain the advertising industry's biggest stage, it may not be advertisers' wisest investment? With each passing year, Super Bowl advertising rates rise just as their effectiveness as a marketing vehicle diminishes. Super Bowl Advertising Rates, 2005-2014 It is significant that … [Read more...]
Tide Culturejacks Game Of Thrones & Google+ Thumbnails Are Going Away [VIDEO]
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Beyond Social Media Show, Episode 54 Worst Cases Gawker Decimates Yogurt Brand Skyr GM's New App Lets You Scan License Plates & Text The Drivers Clint Didier, Tea Party Candidate For Congress, Has A Win-A-Gun Sweepstakes On His Website Google Removing Authorship Photos From Search Results Google Hangouts Comment Tracker Problems Aaron Paul's Xbox One … [Read more...]
Beyond Social Media: Take This Job & Shove It, Montana [PODCAST]
LISTEN: Another Social Screw-Up; 50 Shades of Chicken; Delta Dances [MP3] This week's highlights include a Facebook status update fail by Montana tourism; 3D Printable guns; 50 Shades Of Chicken and shoppable videos. B.L. Ochman, @whatsnext, What’s Next Blog, Albert Maruggi, @albertmaruggi Marketing Edge Podcast & David Erickson @derickson of e-strategy Blog & … [Read more...]