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eCoupon Redemption Rates

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DIGITAL COUPONS POISED FOR GROWTH ABI Research Digital coupons redeem at a much higher rate between 5% and 20%. Than compares with 0.9% for free standing insert coupons. THOUGHT: While digital coupons still pale in comparison to free standing inserts (which constitute nearly 88% of CPG coupons), the trend is toward electronic distribution. The biggest obstacle … [Read more...]

The e-Strategy Content Marketing Blog covers all aspects of online marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

David EricksonPublished by veteran marketing and public relations professional David Erickson.

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