Millennials & Micropayments Presentation

Eliza Appert, my colleague from Tunheim Partners, and I will be presenting today at the Minnesota Council on Nonprofits conference, Nonprofits & Government: Partnerships & Policies in a Time of Retrenchment. Our presentation, called Millennials & Micropayments: Social Giving & ePhilanthropy, addresses the unique character of the Millennial generation, their online behavior, and how nonprofits can [...]

Texting The VP: Barack Obama’s Mobile Marketing Effort

So we’re all awaiting, perhaps any minute now, the text message telling us who Barack Obama has picked as a running mate. My guess is we will hear it today so the news cycle starts with today’s evening news and dominates that weekend talking heads TV shows. The mobile strategy is brilliant on many levels. Future Tense [...]

Marketing To Millennials Presentation

This is a presentation for a seminar Pat Lilja, my colleague at Tunheim Partners, and I conducted on Wednesday for some public health people who are interested in how to reach the Millennial generation. We will have video of the session soon.

Does Barack Obama’s Youth Vote Signal A Generational & Political Shift?

I’m more inclined than most people to be optimistic about young voters actually turning out to cast their ballot; specifically, this generation of young voters, the Millennials. I say that because I’ve been paying close attention to generations since reading William Strauss and Neil Howe’s book Generations, which completely changed the way I think [...]

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  Blog covering all aspects of Internet marketing including search optimization & marketing, email marketing, blog marketing, video marketing, social media marketing, mobile marketing & online pr.
  
  David Erickson is Director of e-Strategy at Tunheim Partners strategic communications company.

  
  

  
  
  

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